Rob Beeler Joins AdMonsters as Vice President of Content and Media

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To more fully respond to the needs of the online advertising operations community, the industry's leading professional association, AdMonsters, announced today the appointment of Rob Beeler to the position of Vice President of Content and Media. Mr. Beeler is a seasoned ad operations executive and a long-standing participant in AdMonsters' forums.

Rob Beeler

We are finding ways to grow with and serve the online advertising industry at large while maintaining our exclusive focus on operations. Rob brings deep experience in ad operations to our executive team, and will further our ability to deliver our uniquely valuable forums to a broader audience.

To more fully respond to the needs of the online advertising operations community, the industry's leading professional association, AdMonsters, announced today the appointment of Rob Beeler to the position of Vice President of Content and Media. Mr. Beeler is a seasoned ad operations executive and a long-standing participant in AdMonsters' forums.

In this newly created role, Mr. Beeler will be responsible for developing and executing the content strategy for AdMonsters' highly sought after conferences, forums, and training seminars. Additionally, he will be leading AdMonsters' efforts to become a comprehensive resource for the online advertising operations community.

"Rob is a key addition to our growing team," said Matt O'Neill, AdMonsters President. "For nearly ten years, AdMonsters has been bringing together the most senior leaders in online advertising operations. Our goal has always been to serve as a nexus of best practices in the field, and with this hire we are taking a major step in improving our ability to digest and reflect the best practices back out into the field. Rob will be enabling members of the AdMonsters community to share information more easily, and will also ensure that the topics and discussions at our events remain focused on technical, pragmatic solutions in ad operations. With over nine years of experience in the industry and several years as a key member of our organization, there's noone better suited for this role."

Rob Beeler has, for the last nine years, worked at Advance Internet, a leading publisher of local news and information web sites created in alliance with over 30 newspapers owned and operated by Advance Publications Inc. Most recently, Mr. Beeler served as the Executive Director of Ad Operations and Analytics at that company. "My responsibilities at Advance Internet focused on ad operations management and revenue product development for 12 regional web sites," said Rob Beeler. "As someone who has attended AdMonsters forums for several years, I look forward to the opportunity to use my experience and my excitement about the company to take AdMonsters to the next level. AdMonsters members can attest to how important the information shared at the events can be. We feel we can go even further to improve the value of membership and expand our value to the overall industry."

"AdMonsters is moving into our next phase of evolution and growth," said Bowen Dwelle, AdMonsters CEO. "We are finding ways to grow with and serve the online advertising industry at large while maintaining our exclusive focus on operations. Rob brings deep experience in ad operations to our executive team, and will further our ability to deliver our uniquely valuable forums to a broader audience."

Founded in 1999, AdMonsters produces conferences and training seminars in the field of online advertising operations and technology. AdMonsters currently hosts over 50 events each year in North America and Europe, including Publisher Forums, Leadership Forums, Technical Forums, Ad Ops 360°, and open enrollment and on-site training programs. These events yield case studies, industry leading best-practices, presentations, and other tactical solutions to the most challenging problems in online ad operations. The company now has over 400 active members from more than 15 countries in Europe and North America. The company is privately held, with offices in San Francisco, New York, and London. More information can be found at: AdMonsters Web Site

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JENNIFER SIEGEL
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