The idea of enabling marketers to more efficiently reach their audience is simple–but the tools are complex. OPS Markets will cover the entire technology landscape and clarify how to put it into action,” says Rob Beeler, VP,Content & Media, AdMonsters
San Francisco, CA (PRWEB) February 15, 2013
AdMonsters, the global leader in strategic insights on digital media and advertising strategy through its conferences, website, research and consulting services, today announced the speaker lineup for its OPS Markets Conference taking place in New York City on April 4, 2013.
Now in its third year, OPS Markets is a one-day event that explores how digital strategists from across the online marketing ecosystem are embracing audience data and using technology to automate and integrate the buying and selling of online advertising.
Keynote speakers include:
Kristine Welker, VP and CRO of Hearst Digital, will dive into the media giant’s highly strategic approach to audience data and programmatic trading
Amanda Bicofsky, Investment Banker of LUMA Partners, dissects the (in)famous LUMAscape to uncover the value beneath the surface of this chaotic marketplace
Jules Polonetsky, Director and Co-chair of Future of Privacy Forum, will show how industry leaders are transforming the recurring debate about “privacy” into one about value and trust.
Session speakers include:
Jonathan Glick, CEO and Founder, & Claudia Page, VP of Operations, Sulia
Ian Schafer, CEO of Deep Focus
David Rowley, Director of Ad Operations of BlogHer
Mitchell Weinstein, SVP, Director of Digital Operations of Universal McCann
Christine Peterson, U.S. Director of Media of LBi
Jason Lopatecki, CSO, TubeMogul
Alex Gardner, VP of Platform Solutions of INDEX Platform by Casale Media
“The agenda lineup for OPS Markets shows the depth and breadth of expertise in this deeply technical field. The idea of enabling marketers to more efficiently reach their audience is simple – but the tools are complex. Speakers at OPS Markets will cover the entire technology landscape, from Demand Side Platforms (DSPs) and Programmatic Buying and Real Time Bidding (RTB), to next-generation agency trading desks and more, and clarify how to put it into action,” said Rob Beeler, Vice President of Content & Media for AdMonsters.
Bowen Dwelle, Founder and CEO of AdMonsters said: “Highly automated markets such as NASDAQ are the obvious example for many buyers and sellers of online advertising today. For them, negotiating the price of ad inventory mano-a-mano just doesn’t scale. OPS Markets will explore the technology landscape and methods behind these new real-time advertising markets, giving participants the information they need to stay on – or ahead of – the cutting edge.”
All AdMonsters conferences are focused on developing actionable solutions and best practices in response to today’s digital media challenges. They follow a core set of values: focus, quality and community to provide a uniquely valuable forum where industry experts lead sessions and create open dialogues, and where participants share best practices, explore new technologies and build relationships with their peers.
Registration is currently open for OPS Markets and the early bird rate of $495 expires on February 19. After that, rates are $695 between February 20 and March 22, $895 between March 23 and April 3, and $995 on the day of the conference.
For a complete list of speakers and sessions, to register for the conference or to inquire about available sponsorship opportunities visit OPS Markets.
Founded in 1999, AdMonsters is the global leader in providing strategic insight on the future of digital media and advertising technology through its conferences, website, research and consulting services. AdMonsters focus is on media operations, monetization, technology, strategy, platforms and trends. Its conferences and website are the meeting place for this dynamic and expanding community to connect, gain insight, develop best practices and exchange thought leadership. AdMonsters conferences include AdMonsters Publisher Forum, OPS, OPS Markets, OPS Mobile, OPS TV and AdMonsters Screens. In the early days of online media, the community was comprised largely of operations professionals at online publishers and advertising technology providers. Today’s expanding ecosystem now includes publishers and content creators, agencies, SSPs, DMPs, DSPs, RTB and service providers, technology and platform developers, advertising networks, brands and investors. See http://www.admonsters.com for more info. Follow us on Twitter and Facebook.
Stacy O’Connell, VP, Marketing
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Dan Halioua, VP, Sales
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