Your outsourcing strategy - one of the single most important things to get right in online ad operations.
San Francisco, CA (PRWEB) March 31, 2010
AdMonsters will hold its next webcast entitled "Getting Started with Outsourcing" on April 21 from 12:00 to 13:30 EST.
One of the confirmed speakers Jennifer Hanks, Vice President of Professional Services at AdMonsters commented, "Your outsourcing strategy is one of the single most important things to get right in online ad operations."
It often rests with the ad operations leaders to navigate and make the case for outsourcing. From deciding if it makes sense for your business to finding a partner followed by implementation, managing the relationship and workflow - the decision to outsource involves many layers. And there are several questions that need to be addressed from the ad operations teams right through to the boardroom.
- How do you measure success?
- What parts of the business can be or should be outsourced?
- How do you present and position the idea internally?
- Where can an outsourcing model be applied - from short term and long term projects to staffing?
- How do you foster a true partnership so your outsourcing agency represents an extension to your team?
Laura Boodram, Director, Digital Media Services at the New York Times Regional Media Group is also confirmed as one of our speakers.
Join us for this webcast, that will delve into succesful strategies for outsourcing certain ad operations functions, getting internal sign-off, implementation and partnership maintenance, as well as several all important tips and tricks.
For more information please visit http://www.admonsters.com/event/ws-us-10
Founded in 1999, AdMonsters is the global community of online advertising operations and technology leaders. AdMonsters organises global events with an exclusive focus on ad operations for publishers, agencies, ad networks, and ad technology companies. By maintaining our exclusive focus, AdMonsters provides a rich and focused forum and content on our website. AdMonsters participants are all direct peers, and we focus on specific, technical, actionable topics such as ad serving and related technologies, rich media, video advertising, the trafficking process, workflow optimization, inventory and yield management, advertising product development, best practices in policies and procedures, and industry standards. AdMonsters is about real conversations, real learning, and real best practices — and participants come away with immediately actionable solutions that provide real value. AdMonsters's Professional Services group offers training, business solution packages and bespoke consulting services. Our Professional Services group is focused on working directly with companies on holistic analysis and immediately actionable solutions to address the most pressing challenges in online ad operations. The AdMonsters website has regularly updated content with input from industry leaders as well as discussions, a job board, training, live events and much more. AdMonsters is committed to serving the Ad Operations community and development.
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