Razorfish Named Adobe Digital Marketing Global Partner of the Year for 2011

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Award recognizes both business and operational excellence

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The team at Razorfish has truly embraced Adobe's Digital Marketing vision. And more importantly, they have leveraged that vision to create new business and revenue opportunities for both organizations.

Earlier today at Adobe’s Digital Marketing Summit, the multi-national software provider named digital agency Razorfish its Digital Marketing Global Partner of the Year for 2011. The award, one of three given during Adobe’s inaugural partner day, recognized the company’s top performing partners as defined by successfully working with Adobe’s Digital Marketing business to create new business opportunities for both companies, achieving notable year-over-year growth, demonstrating a commitment to technical innovation, and operating like an extension of the Adobe team.

“This is undoubtedly a tremendous honor for our agency,” said Ray Velez, Chief Technology Officer at Razorfish. “While we have a long track record of successful collaboration with Adobe, we’ve truly experienced an unprecedented level of partnership over the past year both in terms of acquisitions of new joint customers as well increased innovation at our clients with the Adobe Web Experience Management solutions. With so much momentum, I look forward to seeing what the remainder of 2012 provides.”

“While we value all of our partnerships, Razorfish clearly earned this year’s honor,” said Bill Rusitzky, vice president of Global Alliances, Adobe. “The team at Razorfish has truly embraced Adobe's Digital Marketing vision. And more importantly, they have leveraged that vision to create new business and revenue opportunities for both organizations.”

The accolades for Razorfish have been stacking up in 2012. The Adobe announcement comes on the heels of the Razorfish being named by Advertising Age as the highest ranked digital agency on their annual A-List.

About Razorfish
Razorfish, the highest ranked digital agency in Advertising Age’s 2011 A-List, creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients’ business needs, such as launching new products, repositioning a brand or participating in the social world. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, and the United Kingdom. Clients include Mercedes, Unilever, and McDonald’s. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas, Razorfish is part of Publicis Groupe’s (Euronext Paris: FR0000130577) VivaKi, a global digital knowledge and resource center. Visit http://www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.

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