AdOn Network Adds Local Geographic Targeting: Switch to Digital Element's IP Intelligence Technology Enables AdOn Network to Improve Advertising Targeting Capabilities

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AdOn Network, a leader in providing innovative contextual and behavioral advertising solutions for advertisers and publishers, today announced the launch of enhanced geographic targeting options, which will enable advertisers to target their campaigns down to the local and regional level.

The IP Intelligence technology from Digital Element provides the geographic targeting capabilities to deliver the right customers in the right locations to our advertisers and increase their return on investment.

    AdOn Network has chosen Digital Element's NetAcuity(R) IP Intelligence technology to provide the granular IP tracking required for local geo targeting. The more precise and accurate geographic targeting ensures the accuracy and consistency of ad placements and maximizes conversions for advertisers campaigns.

"Increased targeting accuracy and granularity on the regional and local level is a critical component in providing our advertisers with the most effective tools to reach their customers, " said Steve Armstrong, CEO of AdOn Network. "The IP Intelligence technology from Digital Element provides the geographic targeting capabilities to deliver the right customers in the right locations to our advertisers and increase their return on investment."

With the addition of enhanced geo-targeting capabilities at the state and metropolitan regions, AdOn Network's robust campaign targeting and customization features now include:

-- Behavioral Targeting

-- Contextual Targeting

-- Advertiser Retargeting

-- Frequency Capping

-- Geo-Targeting (local, regional and national)

-- Start and End Dates

-- Day-Parting

-- Daily, Monthly and Overall Spending Caps

About AdOn Network

AdOn Network is a leader in providing innovative contextual and behavioral advertising solutions for advertisers and publishers, delivering over 4 billion searches and 115 million unique users per month. AdOn Network offers site-specific ROI tracking along with Behavioral, Contextual and Geo Targeting to equip advertisers with powerful performance-based tools to maximize their revenues. AdOn Network also features turnkey ASP solutions for Publishers which enable them to create, manage and distribute their own advertiser accounts. Founded in 1999, AdOn Network is a venture-backed company, based in Phoenix, Arizona. For more information, visit http://www.AdOnNetwork.com.

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Kory Kredit
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