The operational systems behind online advertising are becoming the backbone of the entire media industry. While managers know that operations is the key to profitability, many of those same managers don't understand the key issues in operations.
New York, NY (PRWEB) April 12, 2010
AdMonsters, the global community of ad operations and technology leaders, today announced the launch of OPS, the global forum for ad operations and technology leaders. OPS will be held in New York on September 30, 2010.
AdMonsters extends its unique focus to this one-day event that will include media owners and agencies, advertising networks and exchanges, brand advertisers, and online advertising technology and solutions providers. In short, this event is open to anyone and everyone seeking to maximize profitability through operational excellence in the $22.7 billion (U.S.) online advertising and media marketplace.
“The operational systems behind online advertising are becoming the backbone of the entire media industry. While business managers know that operations is the key to profitability, many of those same managers don’t understand the key issues in operations. OPS builds upon everything AdMonsters has been doing for the past ten years and opens the door on ad operations to everyone in the industry,” says Bowen Dwelle, AdMonsters founder and CEO.
First and foremost, OPS is about online ad operations and technology. The agenda will be driven by this focus. Many conferences suffer from subject creep, and the result is less meaningful and less coherent content. It’s no accident that AdMonsters forums are widely regarded as the highest value for time spent.
OPS will build on AdMonsters’ unique model that emphasizes personal interaction amongst attendees. At an AdMonsters conference, delegates are not just thrown into a room with hundreds of strangers – we offer attendees specific tools and methods to connect with and learn from their peers.
Finally, OPS is about results – tangible, practical, and pragmatic solutions and best practices that can be implemented immediately.
Business leaders know that operations is a competitive differentiator. Whether you're just learning the ropes in online media or growing and optimizing an existing business, OPS will deliver a deep understanding of the critical technologies, tools, methods and practices that will enable you to turn online ad operations into a source of greater profit.
OPS will be held September 30, 2010 in New York. For more information and to register please visit: http://www.admonsters.com/ops
Founded in 1999 with the singular mission of “Leading Operations Online”, AdMonsters is the global community of online advertising operations and technology leaders. AdMonsters Publisher, Leadership, and Network Forums provide tightly focused, highly regarded, exclusive professional communities for ad operations leaders. AdMonsters participants are all direct peers, and we focus on specific, technical, actionable topics such as ad serving and related technologies, rich media, video advertising, the trafficking process, workflow optimization, inventory and yield management, advertising product development, best practices in policies and procedures, and industry standards. AdMonsters is about real conversations, real learning, and real best practices — and participants come away with immediately actionable solutions that provide real value. AdMonsters Professional Services offers training, business solutions and consulting services. AdMonsters.com has regularly updated content with input from industry leaders as well as discussions, a job board, training, live events and much more. AdMonsters is committed to serving the global ad operations community.
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