Project 216 Allows Businesses to “Adopt” and Brand the 216 Web Palette Colors

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With a new spin on online advertising, Project 216 has launched, a site allowing businesses or website owners to adopt and brand various unnamed colors of the 216 colors available in the Web palette.

It’s no secret that both brand and color associations have a psychological effect on consumers, with two of the more popular examples being Coca Cola’s red or the UPS brown. Now every business can take advantage of this through a new website at, which allows businesses and website owners to “adopt” and brand any of the unnamed 216 colors in the traditional Web palette.

Any business can benefit from effective use of color, especially on the Web. Certain colors naturally bring about psychological responses in viewers, such as red being seen as an authority color and blue increasing trust (hence its common use in corporate websites). Color choices in Web design can play a role in everything from sales volume to repeat customers. Now businesses can brand and name their own colors from the Web palette that correspond with their company or site.

Branding a Web palette color through is a part of a new advertising method, wherein not only is a business buying space on the site when they “adopt” a color, but they’re buying the ability to have future Project216 activities promote their color by name with future clients, rather than just by hex value. The cost to adopt a color through Project216, and have its new commercial name used in future releases of the same website starts as low as $300.

About is a new viral advertising site, where businesses and website owners can adopt colors from the 216 Web-safe color palette, and assign a commercial name related to their business. In addition to having the color branded on Project216’s home page, the commercial names will be used in future projects and releases by Project216, further spreading the branded name rather than the traditional hex value. The idea is to provide businesses an opportunity to take advantage of people’s psychological responses to color, coupled with effective branding. The site was launched July 2006 by Juan Pablo Sueiro.

For more information, please visit, or contact Juan Pablo Sueiro at +54911 6560 0060.


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Juan Pablo Sueiro
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