Utah Fundraiser to Benefit National Council For Adoption

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Funds raised will support iChooseAdoption, a campaign designed to educate young women facing unintended pregnancy about the positive option of adoption

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On Friday April 19th, Act of Love Adoption Agency and Mrs. Judy Dunford of Draper, UT, will host a fundraiser benefitting National Council For Adoption (NCFA). Funds raised at the event will support NCFA’s upcoming public awareness campaign, iChooseAdoption. The event will begin at 7:00pm and will feature heartwarming adoption stories as well as brief remarks from NCFA’s president and CEO, Chuck Johnson.

National Council For Adoption launched the first iChooseAdoption public service announcement in 2008 which, at its peak, was ranked in the “top 10” of all PSAs according to the Nielson Company. It was welcomed to such rave reviews that it garnered a Silver Davey Award from Advertising Age Magazine for best integrated campaign, which includes web, television, radio, and outdoor advertising.

The new 2013-2014 iChooseAdoption campaign, launching Mother’s Day week, will include a full redesign of iChooseAdoption.org, new social media outreach, including Facebook, Twitter, YouTube, and Instagram components, brand-new television and radio public service announcements, and a print campaign that will include the distribution of posters to high schools across the United States. The overall goal of this project is to enable women facing unplanned pregnancy to consider adoption more freely, understand her options and choices in order to make a fully informed decision, and increase public understanding of and appreciation for infant adoption and birthmothers.

“We are delighted to partner with Act of Love Adoption Agency to raise awareness about the positive option of adoption, and we thank Mrs. Dunford for her hospitality in co-hosting this event for us,” said Chuck Johnson, NCFA president and CEO.

Founded in 1980, the National Council For Adoption (NCFA) is an adoption advocacy nonprofit that promotes a positive culture of adoption through education, research, and legislative action. Through its core areas of focus—infant adoption, adoption out of foster care, and intercountry adoption—NCFA serves children, birthparents, adoptive families, adoption agencies, U.S. and foreign governments, policymakers, media, and the general public as the authoritative voice for adoption.

More information is available on our website, http://www.adoptioncouncil.org.

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