Adria Giattino Remarks on the Role of Self-Publishing in the Publishing Industry

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The growth of the publishing industry in 2011 was largely sparked by an increase in self-publishing activities. Adria Giattino, a publishing professional, considers the perks that self-publishing offers to writers and other members of the industry.

A report by The Wall Street Journal claims that the publishing industry experienced growth during 2011; however, not all sectors within the industry grew at the same rate. Adria Giattino considers why the self-publishing sector is growing and what perks it provides to the professionals working within the publishing industry.

According to the article, print books grew by six percent in 2011, up to 347,178 from the 328,529 titles that were released the year before. The report asserts that the production of print books was fueled, largely, by the quickly growing self-publishing industry. In fact, the report reveals that, without this growth, the traditional print book business would have remained flat.

Kelly Gallagher, who is the Vice President of Bowker Market Research, which released the report, explains: "Transformation of our industry has brought on a time of rich innovation in the publishing models we now have today. What was once relegated to the outskirts of our industry—and even took on demeaning names like 'vanity press' is now not only a viable alternative but what is driving the title growth of our industry today. From that standpoint, self-publishing is a true legitimate power to be reckoned with. Coupled with the explosive growth of e-books and digital content—these two forces are moving the industry in dramatic ways."

Adria Giattino, a publishing professional, has seen the impact of self-publishing firsthand. Through it, a larger number of writers are getting their work in front of readers, allowing them to forge careers without the backup of traditional publishing houses—which is often difficult to secure. Additionally, these authors are able to release their work in the form they see fit, rather than in the style and format that publishers find most profitable.

"One of the benefits of electronic publishing is that book length is not dependent on a desired price point as it is within the print market," explains Adria Giattino. "The freedom to publish without pressure to conform to a page count is a definite perk for writers and readers alike."

The genres that grew the most significantly, Bowker Market Research reports, are education, music, philosophy, psychology, religion, juveniles, biography, and business. Fiction, which is the largest genre in the publishing industry, was able to increase its titles by 13 percent after facing several years of decline.

Adria Giattino hopes that this positive growth inspires writers, editors, and other publishing professionals to continue to pursue the innovative technology that contributes to the growth of the industry.


Adria Giattino is a publishing professional based in New York, New York. After earning a degree in English with a concentration in writing from Barnard College of Columbia University, Adria Giattino continues to build her publishing career. Today, she works with a major publishing house and spearheads initiatives related to manuscript styling, copyright pages, eBook data transmission, production, and more. In her free time, she pursues various freelance writing and editing projects.

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