ADS Catalyst Propels Web Applications Toward Profitability

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New rapid prototyping service ignites opportunity for web entrepreneurs and product developers.

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I want to help make these ideas successful because I know what it's like to be a start-up. But what makes ADS Catalyst so exciting for us is that - from a purely business perspective - it is essential that we help them succeed. Because once they get the resources necessary to build the full application, they'll likely come back to us for development.

Web development specialist Atlantic Dominion Solutions (ADS) today announced the official launch of its new rapid prototyping service, ADS Catalyst. Designed to help web entrepreneurs and internal product developers move their ideas from vision to reality quickly, successfully and on a limited budget, ADS Catalyst builds functional prototypes to demonstrate proof-of-concept to investors, stakeholders, and potential customers.

By providing the tools to secure financing and attract business early, ADS expects the new service will spark a surge of opportunity for both start-ups and product developers striving to innovate within larger organizations. With the typical barrier of prohibitive upfront development costs removed, the firm says clients will find it easier and more cost-effective than ever to get their ideas off the ground with ADS Catalyst.

"It can be difficult to get investors or executives to buy in to a concept, no matter how good it is, without something tangible to validate it," said Robert Dempsey, CEO of Atlantic Dominion Solutions. "And there are a lot of great ideas out there without the funding necessary for development. We want to give these ideas a chance to become reality."

As the founder of his web development firm, Dempsey understands the challenges start-ups face and recognizes the importance of realizing returns on new ideas quickly. He also sees ADS Catalyst creating a natural synergy with clients because successful prototypes will secure them the funding necessary to build out fully functioning web applications.

"On a personal level," said Dempsey, "I want to help make these ideas successful because I know what it's like to be a start-up. But what makes ADS Catalyst so exciting for us is that - from a purely business perspective - it is essential that we help them succeed. Because once they get the resources necessary to build the full application, they'll likely come back to us for development."

For roughly half of the standard upfront cost for development, ADS Catalyst includes a set of persona-based scenarios that cover the site's full functionality, HTML wireframes illustrating common interactions and experiences, and a functional prototype to show investors and stakeholders that also provides a foundation for the full application.

Adding this new prototyping service to its expertise in agile web development and Amazon Web Services gives ADS a full suite of solutions to meet the web development needs of organizations at any stage along the technology timeline.

Learn more about ADS Catalyst.

About Atlantic Dominion Solutions:
ADS is a leading-edge web development firm that specializes in using Ruby on Rails to build advanced, scalable, database-backed applications for organizations of all sizes. Based on custom requirements, ADS creates forward-thinking and user-focused applications that can be deployed quickly, scaled easily, and maintained with minimal time or effort. ADS is a vanguard in enhancing Rails platforms with Amazon Web Services and, along with visionary web applications, ADS also provides data warehousing and data mining, graphic and interactive design, and business and technical consulting.

ADS is perpetually active in the web development community and the company's founder and CEO Robert Dempsey is a frequent speaker at Ruby on Rails conferences nationwide. He is currently scheduled to be a featured speaker at this summer's Ruby Hoedown (August 8-9 in Huntsville, AL). Learn more about the Ruby Hoedown. For more information about ADS, visit Atlantic Dominion Solutions online.

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