London, England (PRWEB UK) 24 April 2013
CBrands pushes the value of brand advertising and content in a multiplatform digital age.
CBrands and Miomni Media have created the UK’s first multi-Channel video network for branding advertisers. CScreens – the digital ad network - Allows media agencies the ability to target a specific demographic audience with their TV ads or content across digital platform screens both in and out of home.
Richard Hicks says: "CBrands offers a simple solution to large scale branding via all available digital touch-points, expanding from the more traditional linear broadcast TV channels and web, mobile/tablet to including connected TV’s, games consoles and more importantly, digital out of home media!
The Miomni partnership gives CBrands and their clients a vast and experienced ad serving technology platform to deliver transcoded premium video content to ANY digitally enabled screen with their multi-platform cloud based CMS/AMS system. Miomni have been working with many successful brands to deliver multi-platform digital content such as Paddy Power, PGA Tour Gold, BT, Fox, Intel and Vodafone to name but a few.
CBrands concentrate on offering the market - both advertisers and premium content owners – a simple syndication and monetisation solution to achieve bespoke goals and campaign objectives. The clarity and real time reporting offered by Miomni’s technology allows CBrands to demystify what digital media channels are performing best at any given time. The test campaign we ran with Dell & Intel proved to expose some great insights and learning’s by platform and engagement."
Rob Hicks representing the CScreens says, "We are finally building a blueprint for advertisers and their agencies to have the ability to not only activate their existing branding campaigns digitally at scale but more importantly, it allows CInsight – our data and analytics team - the opportunity to finally de-dupe the target audience in question."
Stuart McClean – Business Development Director from Miomni says, “We are proud to be working with CBrands on such high profile campaigns such as Dell and Intel. This is further proof that the Miomni Ad serving platform can offer a complete 360 degree service, delivering new and exciting ad formats to web, mobile and TV plus digital outdoor from one cloud based system with full in-depth reporting across all platforms. We are very happy to say the campaign was a huge success."
Notes to Editors
CScreens – The UK's first digital video ad network for In & OOH screens - Allows media agencies the ability to target a specific demographic audience with their TV ads or content across digital screens both in and out of home. CBrands - over-arching company that glues all the components together through proprietary technology and content account management.CInsight - Allows reporting and detailed analytics by platform bespoke for each campaign objectives.
For further information about Cbrands Ltd, please contact
Smokehouse Yard, 44-46 St John Street, London, EC1M 4DF
+44 (0) 203 475 7002
With offices in London and North America and over 12 years’ experience in Digital Content Delivery, Miomni Media provides a multi-platform digital ad serving solution to Web, mobile, tablet, TV and Outdoor. Miomni uses a proprietary content & asset management system to deliver ad formats seamlessly to all platform devices global. Miomni also has the advantage of in-house creative services for advanced multi-platform User Interface (UI) design and User Experience (UX) ad solutions covering all viewing experiences.
For further information about Miomni Holdings Ltd, please contact:
Angel House, Angel Mews London N1 9HH
+44 (0) 207 837 1116