Platform-A’s ADTECH Signs Agreement with
Gannett for Online Ad Serving
Deal Marks U.S. Debut of Leading European Ad Serving Technology
NEW YORK (Business Wire EON/PRWEB ) July 13, 2008 --
AOL today announced that Gannett Co., Inc., has selected ADTECH to be
its online ad serving provider. ADTECH is part of Platform-A, http://www.platform-a.com,
AOL’s digital advertising business. By
striking a relationship with one of the nation’s
leading online media companies, ADTECH is significantly expanding in the
U.S. market. ADTECH has been an established ad serving leader in Europe
for the past ten years.
ADTECH and Gannett have completed the migration of substantially all of
Gannett’s digital properties to ADTECH’s
Helios IQ ad serving solution. The rollout ultimately will include all
of Gannett’s local newspaper Web sites,
digital properties for all of Gannett’s 19
local broadcast markets, USATODAY.com – one of
the most popular national news sites on the Web –
and many targeted media properties, such as Gannett’s
network of moms sites. Since late 2007, ADTECH, http://www.adtechus.com,
has built data centers in Virginia and California to serve U.S.
customers.
“This agreement is a significant milestone
for ADTECH in terms of establishing our technology in the United States,”
said Dirk Freytag, CEO of ADTECH. “We’ve
been working extremely hard over the past year to solidify our
infrastructure in order to fully support U.S. customers. The opportunity
to showcase our capabilities with a top media company like Gannett makes
all that work worthwhile.”
“We selected ADTECH because their top tier
technology will allow us to seamlessly execute and deliver for
advertisers at both a local and national level,”
said Chris Saridakis, Gannett Senior Vice President and Chief Digital
Officer. “With the ADTECH platform,
advertisers of all sizes will be able to easily reach our affluent,
active online audience, whether it’s through
broad national campaigns, audience segmentation, or locally targeted
campaigns. Gannett can now enable national and local advertisers to
engage with any audience segment they could ever hope to reach.”
“Our partnership with Gannett is a testament
to ADTECH’s tireless efforts to establish
itself as a digital ad serving leader in the United States, and a
reflection of Platform-A’s commitment to be
the solution of choice for publishers looking to maximize online ad
revenues,” said Lynda Clarizio, President of
Platform-A. “Our goal is to provide Web
publishers with the best tools and technologies to manage and monetize
their advertising inventory, and we’re
thrilled that Gannett has selected ADTECH as its ad serving partner in
the United States.”
Gannett reaches more than 25 million monthly unique visitors, as
measured by Nielsen//NetRatings. Helios IQ will deliver more than five
billion monthly ad impressions monthly across Gannett’s
online network.
About Platform-A
Platform-A, AOL’s advertising business, is
the industry’s largest digital advertising
platform, offering the most comprehensive suite of marketing solutions,
powered by the Web’s best advertising
technologies. Platform-A includes AOL’s
leading media properties – AOL.com, AIM,
MapQuest, and more – and Advertising.com’s
third-party networks. Platform-A also includes TACODA’s
audience insights and behavioral targeting; Quigo, a site- and
content-targeting solution; ADTECH, an international digital ad serving
business; Third Screen Media, a mobile ad serving network; and buy.at,
an affiliate marketing solution. Platform-A currently has operations in
the United States, nine countries across Europe, including Denmark,
Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK,
and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.
About ADTECH
ADTECH is a leading international supplier of digital marketing
solutions. The company’s flagship product,
Helios IQ ad serving platform, enables web publishers to manage, serve
and evaluate virtually any kind of online advertising campaign including
display, video and mobile formats. Helios IQ differentiates itself via
its scalable, enterprise-class infrastructure and publisher-friendly
tools, providing publishers with increased efficiency, reliability and
ROI for their online advertising business. ADTECH is a wholly-owned
subsidiary of Platform-A’s Advertising.com
Visit www.adtech.de for more
information.
About Gannett Co., Inc.
Gannett Co., Inc. is a leading international news and information
company that operates 23 TV stations and publishes 85 daily newspapers
in the USA, including USA TODAY, the nation’s
largest-selling daily newspaper. The company also owns nearly 900
non-daily publications in the USA and USA WEEKEND, a weekly newspaper
magazine. Gannett subsidiary Newsquest is the United Kingdom’s
second largest regional newspaper company. Newsquest publishes nearly
300 titles, including 17 daily newspapers, and a network of
prize-winning Web sites. Gannett is an Internet leader with sites
sponsored by its TV stations and newspapers including USATODAY.com, one
of the most popular news sites on the Web.
See the original story at: http://eon.businesswire.com/releases/adtech/gannett/prweb1103154.htm
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