Platform-A's ADTECH Signs Exclusive Agreement with InteractiveMedia for Digital Ad Serving

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ADTECH has been selected by InteractiveMedia, the ad network of Deutsche Telekom, as its exclusive provider in Germany for online ad serving. ADTECH is a business unit within the Platform-A online advertising business.

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We tested numerous ad serving solutions looking for a provider that would offer a wide range of digital advertising formats to support our strategies

    Under terms of the agreement, InteractiveMedia will migrate its entire portfolio of digital properties, including Germany's largest general-interest portal, http://www.t-online.de, to ADTECH's ad serving solution in order to expand its reach into display, video, and mobile advertising.

"We're extremely pleased to provide our ad management services to InteractiveMedia, Germany's leading telecommunications company," said Dirk Freytag, CEO of ADTECH. "As part of the Platform-A online advertising business, ADTECH offers leading online ad serving and campaign management across display, video and mobile advertising. The ADTECH solution is gaining more and more customers each day in Europe and the United States. We are thrilled to have InteractiveMedia as a new partner and know that we will provide them with the industry's most effective and comprehensive solution for managing the sale of its online advertising."

With this new relationship, ADTECH continues its leading role as a preferred ad serving solution for advertisers and publishers across Europe. For InteractiveMedia, ADTECH's ad-serving platform, HeliosIQ, will deliver more than seven billion ad impressions across InteractiveMedia's digital media network. ADTECH also offers LiveTest, a technology solution that allows publishers to view how various advertising units will perform on a live web page prior to running a campaign. In addition, ADTECH's MalWare scanner will provide virus protection against Flash advertising units with infected coding.

"We tested numerous ad serving solutions looking for a provider that would offer a wide range of digital advertising formats to support our strategies," said Guido Sachs, Managing Director of InteractiveMedia. "We chose ADTECH because of their market expertise and superior customer service, along with the strength of their next-generation, 360-degree technology solutions."

About Platform-A

Platform-A, AOL's advertising business, offers advertisers best-in-class solutions that leverage AOL's premier consumer brands like AIM, Moviefone, MapQuest, TMZ, AOL.com and more; TACODA's audience insights and behavioral targeting; and Advertising.com's industry-leading reach across multiple networks, including display, mobile, video, search and affiliate. Platform-A also includes Quigo, a leading site and content- targeted advertising business and ADTECH, a leading international online ad-serving business based in Frankfurt, Germany.

About InteractiveMedia

InteractiveMedia is a wholly owned subsidiary of Deutsche Telekom AG and one of the leading marketers of digital advertising platforms across Europe (AGOF internet facts 2007-III). The company offers premium solutions in the areas of online advertising, mobile advertising, out-of-home media, permission marketing, e-commerce, performance marketing and market research. InteractiveMedia has five regional branches in Germany and one sales office in the UK.

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Eric Chandler
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