If news is that important, it will find me... Print headlines sell stories, online headlines tell stories.
Jersey City, NJ (PRWEB) March 31, 2010
John Shehata, Director of SEO & Social Media at Advance Internet, talks about the News Search Optimization at SES NY 2010.
During the Search Engines Strategies trade show in New York last week, Advance Internet’s John Shehata revealed some of most successful tactics for optimizing news sites for search and specifically for Google News. John Shehata shared the panel with some of the top experts in search engine optimization today, including Matthew J. Brown, Director of Search Strategy, New York Times Company; Allison Fabella, SEO & Social Media Manager, The Atlanta Journal-Constitution; and Lisa Buyer, President & CEO, The Buyer Group. The panel was also moderated by Mark Jackson; SEW Expert & President/CEO, VIZION Interactive.
“If news is that important, it will find me” said Shehata, Director of SEO & Social Media at Advance Internet, Inc. quoting a college student in a NYTimes.com article. “Print headlines sell stories, online headlines tell stories.”
Shehata started the session by explaining how online users search for news, and the top keyword research tools for news optimization. He then covered optimizing news content and layout, ranking factors for Google News and the most important things to know about optimizing news headlines. Shehata concluded the session by sharing an overall list of the useful resources and guides.
During the session Shehata also shared the impact news optimization has had on audience growth for all Advance Internet properties over the last three years:
Here are some of the highlights shared via Twitter on the session:
@asewrjugin: RT @carlosduplar: Mindblowing session with @john_shehata on news optimization! #sesny
@yidgrad: John Shehata is a fount of knowledge - News SEARCH optimization #sesny
@carlosduplar: What was the best and worst of #sesny ? imo news optimization was best
@spj_tweets "...Online headlines tell stories": @john_Shehata mentioned this during a session on Google news optimization SESNY
@carlosduplar: Mindblowing session with @john_shehata on news optimization! #sesny
@lisabuyer: John Shehata better known as @john_shehata gave us so many cool tools + stats for news search optimization, must get copy of the deck #sesny
@emilianocappai: Interesting panelists giving tips about News Search Optimization at Search Engine Strategies #SESNY #SESNY5
@perfectmarket: RT @w2scott: Quote from @John_Shehata "Google Hot Trends is God's gift to journalism" #sesny
@chuckreynolds: OH "If the news is that important, it will find me" @John_Shehata #sesny
@oliverzenglein: writing with SEO in mind --> inverted pyramid writing #sesny @John_Shehata
@marciocarvalho: news serch optimization, agora no #sesny. tem mais gente do que imaginei.
@w2scott: Didn't get a chance to say so after the presentation in person. Great job @John_Shehata! I learned a lot #sesny
John Shehata manages SEO for 12 local news Web sites that are affiliated with over 25 newspapers. In addition to managing the day-to-day operations of his SEO team, Shehata is also responsible for developing and implementing high-level strategies for optimizing online classified content for Advance Internet's 12 local news sites. John has trained many of Advance Publications' newspapers, writers, journalists, and editors on SEO and how to write news stories while keeping SEO top of mind.
Advance Internet, Inc. (advanceinternet.com), based in Jersey City, NJ, is a leading creator of highly interactive, online community-based news and information Web sites created in alliance over 25 newspapers affiliated with Advance Publications Inc. Advance Internet’s Web sites are the number one local news and information online destinations for the markets they serve. The Web sites include al.com, cleveland.com, MLive.com, NJ.com, NOLA.com, OregonLive.com, SILive.com, syracuse.com, MassLive.com, PennLive.com, and lehighvalleylive.com.
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