Billions of Soda Cans Covered with Tree Pulp by Advercan

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Wood based biodegradable films found to be successful solution for beverage can-top-labeling.

I noticed certain films reacted well after bonding them with a basic sheet laminator. Only this one material combination worked as a commercially feasible option when tested on the World's first working prototype conduction sealer machine

Have you ever wiped off your soda can before? Advercan Inc, a Dallas based Beverage Packaging/Media company, claims their new label CAN cover the world's soda and beer cans with pulp based biodegradable labeling. They have just discovered that cellulose will work for beverage can top labeling with certain proprietary film combinations.

Team Advercan is first and foremost in the ongoing pursuit of creating a can-top-media distribution system. They have been in all-encompassing research mode for years. This Team's model has been through pressure sensitive labeling, induction/conduction sealing, and now by true diligence, they have developed a biodegradable sealing material which can apply to both aluminum beverage cans, and yogurt cups. "I noticed certain films reacted well after bonding them with a basic sheet laminator. Only this one material combination worked as a commercially feasible option when tested on the World's first working prototype conduction sealer machine" "It's taken a lot of committed research, but to create a new global advertising tool with a consumer benefit angle will be well worth this expensive pursuit" claims Kenny Mac McClintock, Advercan's inventor and team leader.

About the Adver-can model, Oliver Maletz, of Horizon Media NYC, remarks "Very few media truly offers a win-win opportunity between marketer and consumer. Advercan offers consumers a 100% hygienic canned beverage experience for the simple cost of being exposed to a relevant ad message. Marketers even get the added benefit of leveraging a similarly targeted brand's consumers base in a very practical and affordable manner".

The Advercan team is now in talks with Innovia, 3M, and Alcan flexible packaging detailing the aspects of mass production. Advercan has ties to every major media company, and ongoing interests have implied that once launched, all the major beverage companies they've contacted including, but not limited to, Pepsi, Cott, Coke, A.B., Coors, Miller, National Beverage, and Cadbury Schweppes will sooner or later jump aboard for the millions in new advertising revenues and increased market share the new label will deliver.

Since the company has laid out machine installation plans for Wal*Mart's private label brand in the past, this new biodegradable Clean-Cap could speed up the project now that WMT is mandating "Natural Packaging" in their stores. This new label could deliver RFID, charity messaging, gaming, co-promotions, POS, impulse buying, coupons, scratch off, scent, taste, and retailer branding...all whilst introducing a hygienic seal for beverage cans for their customer's clean can top concerns.

Advercan is offering to pay for the first couple machines installed on beverage lines. Packaging Technologies' existing high speed system should be on-line by 3Q'07. "IWKA PT views Can Top Labeling as a developing trend that will benefit the consumer and marketers of such products. Packaging Technologies (PT) has present day functioning proprietary technology for conduction heat sealing to deliver the printed Clean-Cap to the can at any beverage line speed" says Tom Riggins, VP Marketing for IWKA PT.

See http://www.ADVERCAN.com for over 380 copyrighted/published ad copy concepts and patent files for this new type of targeted billboarding called "CAN-TOP-MEDIA". Mail to Info @ advercan.com

For system info contact tom.riggins @ packt.com

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KENNY MAC MCCLINTOCK
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