Lijit Gives Online Publishers Actionable Audience Analytics and More Options to Profit

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Publishers Get Audience Dashboards to Better Understand their Readers and Monetize their Site

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Lijit has done it again -- they have crafted what may be the cleanest, smoothest, best-working interface for general statistics tracking and ad management combined.

Lijit Networks, Inc., an innovative provider of advertising services, audience analytics, and reader engagement tools for online publishers, today announced new and more comprehensive audience analytics to help publishers better understand their readers and monetize their site. Publishers who take advantage of Lijit’s free audience analytics tool receive a detailed dashboard with trending intent information and statistics that are unavailable elsewhere, such as popular search terms, social referral traffic, and audience demographics.

“Lijit has done it again -- they have crafted what may be the cleanest, smoothest, best-working interface for general statistics tracking and ad management combined,” said Kurt Kohlstedt, Executive Editor, Webist Publishing & Misnamed Media. “The interfaces for most ad networks are laughably and atrociously impossible to use in any way, shape or form. On the data front, Google Analytics is nice but provides too much information. Lijit has done a great job balancing analytics with ad revenue reports right there in the dashboard.”

The Lijit publisher dashboard includes straightforward analytics that provide an overview of the most meaningful and actionable site and audience statistics. For those using Lijit’s advertising services, an ‘Ads Today’ section provides trending data that compares the current day’s advertising performance to performance one week and one month prior. Publishers using Lijit’s advertising services in combination with the company’s analytics tool receive a much deeper, 360-degree view of their site’s performance.

Additional analytics are available for those who want to drill down further on advertising performance, audience statistics, and search behavior. Examples include:

  • Audience demographics: detailed audience demographics including age, gender, ethnicity, income level and education
  • Advertising performance: to help publishers optimize ad revenue, Lijit provides transparency regarding ad requests, ad impressions, clicks, CTR, eCPM, fill rate, and earnings
  • Audience understanding: data on pageviews, geography, referring sites and searches, top posts, outbound clicks, and other sites that link to you
  • Search intent: statistics relating to number of searches, top searches and last searches, top clicked results and last clicked results, and searches that returned no results

“Publishers of all shapes and sizes work with Lijit as their business partner. Transparency and actionable analytics are the core of our business and are built into everything we do,” said Todd Vernon, CEO and founder of Lijit Networks. “We feed valuable data back to publishers that they can’t get anywhere else so that they can better understand their audience and make more money. Helping publishers be successful translates into a win-win for us all.”

To install Lijit’s free audience analytics tool or obtain additional information, visit http://www.lijit.com/publishers/analytics.

About Lijit Networks, Inc.
Lijit Networks, Inc. was incorporated in June 2006 and is headquartered in Boulder, Colorado. By providing innovative advertising services, audience analytics, and reader engagement tools to over 17,000 online publishers, commercial websites and content networks, Lijit helps publishers grow their website, build their business and make more money. Lijit connects publishers with premium online advertising campaigns that are highly targeted and contextually relevant to the publisher’s audience. Learn more at http://www.lijit.com.

Lijit, the Lijit Networks logos and all other Lijit Networks product or service names are trademarks or registered trademarks of Lijit Networks, Inc. All other names and trademarks are property of their respective owners.

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