Advertising effectiveness is achieved when businesses are pervading their message through print and television, and then evolving the same message into multiple forms of modern media.
Austin, TX (PRWEB) January 31, 2013
One of the most difficult decisions for business owners is often figuring out what media outlets would best optimize their advertising dollars. It's important that agencies strive to be as useful as possible and helping their clients by simply taking the time to learn and know some key advertising statistics.
Little-known advertising statistics:
-Magazine readers are the least likely of all media users to engage in other (non-media) activities while reading.
-By the end of 2015, smartphones will outnumber personal computers.
-Generally, a consumer needs to see an ad 7-10 times before they try a product for the first time.
-Magazine audiences are growing faster than both television and newspaper audiences.
Summing up the numbers
While new media (social media/internet advertising) is an important marketing tool, traditional media (print/television/radio) is still the most likely avenue to penetrate a target audience. Businesses need to promote their social media outlets, of course, but it's crucial that they do this without ditching the traditional media space. Advertising effectiveness is achieved when businesses are pervading their message through print and television, and then evolving the same message into multiple forms of modern media (smartphones, tablets, social media).
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