PRWeb The Leader Press Release Distribution
See How PRWeb Works

We're here to help 1-866-640-6397

Login Create Free Account


All Press Releases for December 19, 2006 Subscribe to this News Feed    Subscribe to this Podcast Feed
 

Internet Slide Show of Ads On Steroids Announced by 100% Cotton Advertising

A slide show from 100% Cotton Advertising that gives alternative ad approaches to business-as-usual approaches is now available for view on the Internet.

Rancho Mirage, CA (PRWEB) December 19, 2006 -- According to 100% Cotton Advertising, to compete in today's world -- "play-it-safe" advertising, branding and PR is no longer a virtue. It's a formula for failure and tantamount to playing chicken.
100Chicken.jpg
Take a look at an offbeat internet slide-show by Stan Cotton, one of the 20th Century's most outrageous adman, and 15 advertising case histories ads that made mincemeat of sacred cows while moving product and services.

Then consider taking a shot at an ad that will not fall into the play-it-safe category. It's a positive way to determine whether safe advertising is a waste of money.

The public forgets and rejects safe advertising. Bold, truthful advertising puts brave advertisers in a league by themselves. And, not to mention, offers a bigger bang for the buck.-

Cotton can produce an ad approach that can be flashed in front of the board of directors, marketing team and ad agency.

"If it flies, take credit for it, if it fails to pass muster, at least it shows that there's a willingness on your part to present your company message in an honest, often provocative way they will throw a lot of stuffed shirts into a tizzy," Cotton said. "This brand creatively impacted customers and the media in a positive way that conventional ads can't and won't."

Why?

"We're on the hunt for the rare -even desperate - client who understands and appreciates the difference between risk taking and gambling," said Cotton. "A risk taker says, 'How can I do things better?' whereas a gambler doesn't think his problem out - he sees a chance and takes a shot at it. Gambling makes no sense. I want risk takers, not gamblers."

For more information visit: http://www.pickcotton.com

"If you would then have the conviction to run some of these ads seen on the show, and the answer is yes, we need to talk," Cotton said. "And there are nifty ways to confidentially test another approach."

Contact:
Stan Cotton
760-328-1323

###

Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/SW5zZS1Qcm9mLUVtcHQtTWFnbi1NYWduLVplcm8=

Technorati Tags

Bookmark -  Del.icio.us | Furl It | Technorati | Ask | MyWeb | Propeller | Live Bookmarks | Newsvine | TailRank | Reddit | Slashdot | Digg | Stumbleupon | Google Bookmarks | Sphere | Blink It | Spurl


OPTIONS
Printer Friendly Version
Download PDF Version
Download Reader Version
BlogThis
ShareThis
CONTACT INFORMATION
STAN COTTON
100% Cotton Advertising Concept Company
760.328.1323
Email us Here
ATTACHED FILES

It's no longer a virtue in playing-it-safe.
An ostrich would have been too dignified a metaphor to use.

ABOUT PRESS RELEASES
If you have any questions regarding information in these press releases please contact the company listed in the press release. Please do not contact PRWeb. We will be unable to assist you with your inquiry. PRWeb disclaims any content contained in these release. Our complete disclaimer appears here.
 
Close Move