Orange Label Art + Advertising Honored for ''Distinctively Different'' Campaign: Orange County Advertising Agency is Recognized by the 4th Annual Service Industry Advertising Awards and the 2007 International Hermes Creative Awards

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Orange Label Art + Advertising, formerly Hunter Barth Advertising, one of Orange County, California's longest-standing privately held advertising agencies, is proud to add five more awards to its growing list of creative acknowledgements. Orange Label Art + Advertising received two Gold Hermes Creative Awards for the three-part magazine advertising campaign entitled, "Distinctively Different" for its San Diego-based client Mortgage Capital Management. Orange Label was also awarded a Bronze Award at the Service Industry Advertising Awards (SIAA) for the magazine campaign, a Merit Award for the third ad in the series as well as a Merit Award for the "Distinctively Different" brochure design.

Our creative staff is honored to be recognized for their efforts. Plus, we are fortunate to have a client like MCM that is willing to invest in building their brand and being a marketplace leader

    The exciting and creative "Distinctively Different" Campaign features daring and adventuresome Mortgage Capital Management (MCM) clients who enjoy taking risks in their personal lives, but not with their mortgage risk management pipeline. The ads, using real MCM clients surfing in Fiji and racing motocross bikes, were featured in several industry related publications.

"Our creative staff is honored to be recognized for their efforts. Plus, we are fortunate to have a client like MCM that is willing to invest in building their brand and being a marketplace leader," said Wes Phillips, C.E.O. of Orange Label Art + Advertising.

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards recognize outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.

The SIAA Awards was initiated in 2003 to recognize the advertising excellence of the service industry. A national panel of judges reviewed every entry for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County's longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. Orange Label Art + Advertising is the industry leader in document imaging advertising and works with both large regional dealers and major international manufacturers. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its 'Orange Exploration' approach to fact-finding, powerful 'View from the Field' research technique, and 'The Juice' different-and-better client branding method. For more information about Orange Label Art + Advertising, visit http://www.OrangeLabelAdvertising.com.

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Julia Labosky
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