SALES-FAX NEWS™ and Mediaguide Focus on Local Advertising Opportunities in New Partnership

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SALES-FAX NEWS™ and Mediaguide™ have entered into an agreement to provide their subscribers with the latest, complimentary advertising sales intelligence.

We never stop focusing on what our subscribers need to sell more advertising, now or in the future. Laurence Ross

SALES-FAX NEWS™, the leading source for in-depth intelligence and technology for ad sales, and Mediaguide™, the premiere resource for local radio information, have entered into an agreement to provide complementary sales intelligence to each other’s site. As an added bonus, all media who subscribe to both partners’ sites will get special discounts toward the purchase of any new service.

Now, anytime SALES-FAX NEWS™ profiles a Power Brand, if the Brand buys radio advertising, subscribers can see a list of radio markets bought during the past seven days as reported by Mediaguide StationMonitor™. This additional data adds vital insight to the comprehensive intelligence of S-FN Power Brand profiles. Each profile, created and maintained by the research division of SALES-FAX NEWS features key contacts by decision-making role; permission-based emails; LinkedIn links for people, companies and brands; Vcard technology for export to contact managers; planning season; and who, specifically, to contact first to initiate unsolicited proposals.

An RSS feed, from SALES-FAX NEWS, featuring advertisers, who are in planning now, or will be soon, is now running on Mediaguide’s StationMonitor homepage for subscriber access only. The content of this feed, developed in collaboration with Mediaguide, will be updated every Tuesday and Friday afternoons.
“Thanks to our new partnership with Mediaguide™, any media that sells local or regional advertising that subscribes to S-FN can get the competitive edge from knowing which brands are advertising in their markets right now,” says Laurence Ross, Founder & Publisher of SALES-FAX NEWS™.

Asked why SALES-FAX NEWS partnered with Mediaguide, Ross was quick to reply, “Because we never stop focusing on what our subscribers need to sell more advertising, now or in the future.”

“Mediaguide,” he adds, “has a special lock on what’s happing almost in real time, and the looking into the future always starts with what’s happening right now.”

“Mediaguide’s Station Monitor subscriber excels at measuring advertiser activity in the present. The newsfeed from SALES-FAX NEWS tells our subscribers where to look for business in the near future, “ says Steve Lubin, Mediaguide’s CEO.

“This is a remarkably complementary partnership,” Lubin continues, “The feed gives our subscribers the kind of ad sales news that our subscribers need to sell more proactively, and the ability to click through to Power Brand contact intelligence helps them act quickly, when they see advertisers we measure in their market get active.”

About SALES-FAX NEWS:

SALES-FAX NEWS™ is an online news magazine, published five-times per week exclusively for sellers of advertising, sponsorships or marketing services. It is the most trusted source for in-depth interviews and technology created exclusively for ad sales. The focus is on the future to provide the best known names in media with "must have" intelligence for getting their most competitive proposals to the right people before planning --- and buying --- are complete. Our staff of reporters interview decision-makers, as well as influencers, at the Brands and Agencies to determine who's in planning, or will be soon. Subscribers are also supported by the unique Power Brands & Agencies Directory, which features key contact & planning information to help them with prospecting, and contact management. All SALES-FAX NEWS content is compiled via interviews and research by the employees of Ad-Fax Media Marketing, Inc. located at 149 Madison, Suite 801, NY, NY 10016.

For more information, contact: Chelsea Nuffer, Marketing & Communications, (678) 525-2718

To learn more about SALES-FAX NEWS visit : SALES-FAX.COM

ABOUT MEDIAGUIDE:

Mediaguide, Inc. uses proprietary digital audio fingerprinting technology to monitor and measure music and advertisement airplay on more than 2500 commercial, non-commercial and college radio stations in over 150 US markets, real time, 24/7. Mediaguide information provides business insight to performing rights organizations, record labels, broadcasters, market researchers and advertisers and fuels broadcast radio content interaction through real-time connection to digital outlets & mobile device applications.

For more information about StationMonitor contact Envision Radio Networks Affiliate Relations, (216) 831-3761, mediaguide(at)envisionradio(dot)com

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Chelsea Nuffer
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