Traffic Marketplace and Virtual Iris Create New Rich Media Ad Solution

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Partnership creates eyengage™, poised to become the new standard in rich media

Jim Waltz - President, Traffic Marketplace

Through eyengage™, advertisers that don't have the time or resources to create rich media ads using Flash can now add rollover, zoom, rotate, form fields, and even video functionality into their ads, all in just a few minutes.

Traffic Marketplace today announced an exclusive partnership with Virtual Iris, developer of an HTML-based rich media platform for interactive ad creation. The deal combines patented Virtual Iris rich media creation tools with proprietary Traffic Marketplace ad delivery technology to create eyengage™, the next generation in online advertising rich media solutions. Terms of the deal were not disclosed. Both companies are privately held.

For Traffic Marketplace, the Virtual Iris partnership is the latest in a string of acquisitions/partnerships with new technology providers, as Traffic Marketplace continues to invest in technologies that allow businesses to connect with audiences in more relevant, effective and engaging ways.

Virtual Iris rich media technology employs RML™, a unique, patented form of HTML for rich media. The eyengage™ ads contain all the functionality of standard rich media, such as rollover, video and animation, but without the need for Flash Players or other browser plug-ins. Without complicated action scripts or other time-intensive work, eyengage™ ads reach all consumers regardless of their browser software, and can be created in minutes rather than hours.

Art Shaw, CEO of Traffic Marketplace parent company Connexus Corporation, explains that "this unique and groundbreaking partnership is another example of our leadership and commitment to delivering relevance in online advertising."

"Relevancy in advertising means more than just targeting--it also means engagement. In addition to our recent acquisition of Livemarkets to provide innovative click-to-chat technology, our partnership with Virtual Iris allows us to offer clients powerful new ways to interact and engage with their target audience," said Jim Waltz, President, Traffic Marketplace. "Through eyengage™, advertisers that don't have the time or resources to create rich media ads using Flash can now add rollover, zoom, rotate, form fields, and even video functionality into their ads, all in just a few minutes."

"We believe that by showing more, with no loading times, businesses are able to sell more," said Gary Kramer, CEO, Virtual Iris. "Traffic Marketplace has the scale, client relationships and expertise to really bring this technology to the forefront of online advertising and revolutionize the quality of ads being displayed on the web today. We are confident eyengage™ will be a hit in the online ad marketplace."

About Traffic Marketplace
As the premiere B2A™ (Business-to-Audience) online ad network, Traffic Marketplace delivers relevance in online advertising by connecting advertisers with their target audience. Reaching more than 142MM unique users monthly, Traffic Marketplace helps build brand awareness through 30 billion advertising impressions each month, delivering more than 20 million leads and customers a year through its targeted display advertising, in-path, email and custom marketing solutions. http://www.trafficmarketplace.com

About Virtual Iris
Founded in December 2003 and headquartered in Los Angeles, California, privately-held Virtual Iris enables businesses for the first time to automate the volume production and deployment of Rich Media, instantly transforming static digital images into dynamic, multi-dimensional product displays that stimulate increased sales, streamline the buying process and provide a visceral "in store" experience online. To learn more about Virtual Iris, please visit http://www.virtualiris.com.

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Ina Murdock-Santos
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