TVB and SALES-FAX NEWS™ Focus on Local Advertising Opportunities in New Partnership

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The Television Advertising Bureau and SALES-FAX NEWS™ have entered into a multi-year agreement to provide TVB members with the latest advertising sales intelligence.

Membership in The Television Advertising Bureau just got more valuable with this newsfeed from SALES-FAX NEWS. -Steve Lanzano, TVB President

The Television Advertising Bureau and SALES-FAX NEWS™ have entered into a multi-year agreement to provide TVB members with the latest advertiser sales intelligence.

The feed is now running on the TVB’s Member Home Page. Members can see it on the left side of the screen under “What’s Breaking.” The content of this free feed, developed in collaboration with TVB, will be updated every Wednesday afternoon.

Daily updates and news, planning details, as well as deeper content that includes agency and brand contacts, are available by subscription to SALES-FAX NEWS™. Moving forward, all TVB member stations will receive a 5% discount on a full Sales-Fax New's subscription.

“Membership just got more valuable with this newsfeed and the special discount we negotiated with SALES-FAX NEWS™,” says TVB president Steve Lanzano. “As members log into TVB’s site,” he adds, “they will quickly see how this partnership enables them to identify advertisers who are planning to buy their markets in the very near future.”

“We have served broadcasters for almost 20 years,” says Laurence Ross, Founder and Publisher of SALES-FAX NEWS™. However, he continues, “As the economy rebounds vigorously for local broadcast and their very clever use of digital delivery, it’s exciting to work closely with the TVB. They are doing a terrific job of focusing their efforts on business development and identifying new ways to bring more dollars to local broadcast stations.

About TVB:

TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, website and mobile. TVB provides a diverse variety of tools and resources, including its website at http://www.tvb.org, to support its members and to help advertisers make the best use of local ad dollars.

For more information about TVB's Business Development department, contact Scott Roskowski at 212-891-2215 or Scott(at)tvb(dot)org

About SALES-FAX NEWS:

SALES-FAX NEWS™ is an online news magazine, published five times per week exclusively for sellers of advertising, sponsorships or marketing services. It is the most trusted source for in-depth interviews and technology created exclusively for ad sales. The focus is on the future to provide the best known names in media with "must have" intelligence for getting their most competitive proposals to the right people before planning --- and buying --- are complete. Our staff of reporters interview decision-makers, as well as influencers, at the Brands and Agencies to determine who's in planning, or will be soon. Subscribers are also supported by the unique Power Brands & Agencies Directory, which features key contact & planning information to help them with prospecting, and contact management. All SALES-FAX NEWS content is compiled via interviews and research by the employees of Ad-Fax Media Marketing, Inc. located at 149 Madison, Suite 801, NY, NY 10016.

For more information, contact: Chelsea Nuffer, Marketing & Communications, 212 684-9665, ext 207 To learn more about SALES-FAX NEWS visit : SALES-FAX.COM

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Chelsea Nuffer
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