Platform-A's Advertising.com Launches Performance Video Product for Advertisers and Publishers: New Video Product Leverages the Power of Advertising.com's Award-Winning AdLearn Optimization Technology

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Advertising.com, part of AOL's Platform-A advertising business, announced today the launch of its new Performance Video Product which, through the integration of its proprietary AdLearn technology, will provide advertisers with in-video ad formats and pre-roll inventory placement on a cost-per-click (CPC) basis, while also maintaining a cost-per-thousand (CPM) payment structure for publishers.

US Interactive Marketing Forecast, 2007 to 2012

    The new product fulfills the needs of both advertisers and publishers looking to expand their video advertising options. Advertising.com is focused on continuing to evolve its solutions as it remains the industry's number-one online ad network, historically demonstrating a proven track record for delivering results to both brand and direct-response marketers.

Even as the U.S. online video advertising market is expected to grow from $989M in 2008, to an estimated $7.15B by 2012, according to Forrester Research, there remains a substantial amount of quality licensed, short-form or niche, video content available to advertisers.(1) With the development of the AdLearn(R) optimized Performance Video Product, Advertising.com now offers a solution that bridges the "value proposition" to a broader set of advertisers and publishers. The new cost-per-click offering employs a 5 to 9 second video or flash creative asset and is streamed within an in-player video environment. This product lays the future framework and foundation for advanced video targeting, new advertising overlays, and additional performance measurement tools within all video players.

"Advertising.com is the leader in the display advertising marketplace because we drive greater results for advertisers due to our unmatched ability to optimize publisher inventory," said Lynda Clarizio, President of Advertising.com. "With the integration of AdLearn technology into our video network, we can now provide a new video offering for direct-response advertisers and additional video options for brand advertisers. Because the new product offering does not require professionally produced commercials, all advertisers can benefit from the increase of consumers viewing video online. We look forward to driving the same outstanding results and delivering the same superior value to advertisers and publishers within our video network, as we currently do within our display network."

"There is a true need in the marketplace to help quality publishers monetize their licensed video content," according to Dave Jacobs, Senior Vice President of Publisher Services, at Advertising.com. "Now, AdLearn technology successfully maximizes video ad performance for advertiser campaigns, allowing us to purchase more inventory from our current publisher partners, as well as grow relationships with new publisher partners."

About Advertising.com

Advertising.com is a part of AOL's Platform-A advertising business, which offers advertisers best-in-class solutions that leverage AOL's premier consumer brands, TACODA's audience insights and behavioral targeting, and Advertising.com's industry-leading reach across multiple networks, including display, video, mobile, search and affiliate. Advertising.com provides services globally with offices in the US, Europe and Japan.

(1) Forrester Research -- "US Interactive Marketing Forecast, 2007 to 2012" -- December 10, 2007.

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Robin S. Belsky
Advertising.com
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