Jim has diverse experience across many different client industries with deep skills in retailing. He has the digital chops we require and is an empathetic team builder with very high standards.
Durham, NC (Vocus) July 13, 2010
McKinney announced today that former Y&R Chicago Chief Marketing Officer Jim Reath has joined the agency as group account director and will lead the Qwest Communications and Sherwin-Williams accounts.
Joining Y&R in 2008, Reath’s responsibilities included the sizable Sears account, overseeing all aspects of the business including whole-store branding, promotional marketing, digital, Hispanic marketing and proprietary brands Kenmore, Craftsman and DieHard. His team won two Cannes Lions and a gold Effie. Additionally, his leadership of all new business efforts delivered an impressive winning streak, adding 20% in incremental revenue during his tenure.
“Jim is somebody I've wanted to have at McKinney since we first met several years ago,” said Jeff Jones, president of McKinney. “He has diverse experience across many different client industries with deep skills in retailing. He has the digital chops we require, is an empathetic team builder with very high standards, and he shares McKinney's philosophy for the power of creativity in helping solve the kinds of tough challenges clients face every day.”
“Both Jeff and Brad Brinegar made the decision to join McKinney very easy,” said Reath. “I’ve admired what they’re building and believe McKinney is a place unlike most. The chance to do great work, make a difference, help shape our collective future and answer to people inside our walls instead of a global headquarters is really exciting. Cool things are happening here, and I’m thrilled to have the opportunity to finally be part of it.”
Prior to his position at Y&R, Reath, 38, served as senior vice president account director at Leo Burnett in Chicago for Washington Mutual where he helped earn a Cannes Lion for the website trappedbanker.com. He also led the agency’s Morgan Stanley account, which won a silver Effie and a Best in Show at the FCS Awards. Earlier, as vice president account director on Kellogg’s, he led a $50 million brand portfolio, including Rice Krispies and Pop-Tarts, which earned a 2004 gold Effie. His work to reposition Frosted Mini-Wheats, Eggo, Krave and Morningstar Farms delivered double-digit growth.
While in Chicago, Reath also worked as an account director at J. Walter Thompson on Kraft and Oscar Mayer Foods, and as an account supervisor at FCB Worldwide and Ammirati Puris Lintas. He began his career in Toronto with posts at both DDB Worldwide and Ammirati Puris Lintas, and later as associate marketing manager for Labatt Breweries of Canada.
A native Canadian, Reath earned an honors BA in history from the University of Western Ontario. He also holds a management institute certificate from the Kellogg Graduate School of Management at Northwestern University.
McKinney is an independent advertising agency whose mission is to make extraordinary things happen by reinventing the conversation between people and brands. McKinney delivers through game-changing ideas, through leadership in the convergence of offline and online (88% of frontline staff are actively engaged in the digital space, which accounts for 35% of the agency’s business) and through the relevant application of new technologies.
Founded in 1969, the Durham, NC-based agency’s clients include Coldwell Banker, Abbott Nutrition’s EAS, Gold’s Gym, Nationwide Insurance, Newell Rubbermaid’s Aprica, Nike, Partnership for a Drug-Free America, Qwest Communications, Sherwin-Williams, Travelocity and Brown-Forman Corporation brands Bonterra, Chambord, Sonoma-Cutrer, Southern Comfort and Tuaca. For more information, visit http://mckinney.com and McKinney’s blog at http://fivewords.mckinney.com , or follow @McKinney on Twitter.
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