“NYF streamlined its categories based on comments and conversations with the Executive Jury during last year’s judging sessions," said Michael O’Rourke, President International Awards Group.
New York, NY (PRWEB) November 14, 2011
New York Festivals International Advertising Awards, honoring the “World’s Best Advertising™,” announced its Call for Entries for the 2012 competition. This year, the International Advertising Awards streamlined its competitions and categories for efficiency and to reflect the current work being produced in the industry. With 131 unique categories, this restructuring resulted in a 43% reduction in categories across all competitions. In addition, New York Festivals also enhanced the submission process, improving the user experience across the board and allowing entrants to simultaneously enter a single piece in multiple categories.
“NYF streamlined its categories based on comments and conversations with the Executive Jury during last year’s judging sessions, said Michael O’Rourke, President International Awards Group. We used their expertise as our guide and combined similar categories while maintaining consistency and specificity.”
The 2011 NYF International Advertising Awards competition reported an increase in its global footprint with 6 new countries submitting entries in the 2011 competition and an overall 37% increase in entries over the previous year’s submissions.
Last year, for first time in the history of the advertising competition, New York Festivals assembled an elite group of Worldwide Chief Creative Officers from the world’s top ad agencies to participate on the live Executive Jury, moderated by Donald Gunn, the founder of The Gunn Report. Never before had so many high level creative officers gathered in one room to judge the final rounds of an advertising show.
The Executive Jury evaluates each shortlisted entry selected by the online Grand Jury. The Grand Jury, which is comprised of 300 International Creative Directors, making it the most diverse jury of any advertising competition in the world, will select the ads that earn a place on the shortlist from the first two rounds of judging. During live judging sessions in New York City, the 36 Chief Creative Officers making up the Executive Jury will select ads from this shortlist. The Executive Jury ensures that each entry that has progressed to the Finalist stage will be given the hands-on attention it deserves. The Executive Jury will convene in New York the week of April 28th. The 2012 Executive Jury and Grand Jury will be announced in the coming weeks.
The New York Show, NYF’s 2-day series of events, begins on May 2nd and will feature creative panel discussions, keynote speakers, networking events, the 2012 Executive Jury Press Conference, exhibits, and the May 3rd International Advertising Awards ceremony. All New York Show events and the 2012 awards gala will take place at the New York Public Library’s Beaux-Arts landmark building located at 455 Fifth Avenue at 40th Street in New York City.
The NYF International Advertising Awards early Discount Deadline is December 16th, and the Final Deadline is January 27th, 2012. For more information, or to enter go to: http://www.newyorkfestivals.com/main.php?p=2,10
All winning entries in the New York Festivals International Advertising Awards competition will be featured at: http://www.newyorkfestivals.com, and promoted by our network of representatives in 75 countries around the world.
All press inquiries are welcome and should be directed to Gayle Mandel: gmandel(at)newyorkfestivals(dot)com. Ph: 1 212 643 4800
About International Awards Group organizes advertising and programming competitions for the following brands: AME Awards for Advertising Marketing Effectiveness; Midas Awards for Financial Services Communications; The Global Awards for Healthcare Communications; NYF Advertising Awards; NYF Television & Film Awards; and NYF Radio Programs & Promotions. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. Founded in 1957, IAG and their brands now have representation in 75 countries. For more information, go to http://www.newyorkfestivals.com.