Congresswoman Mary Bono Mack and TRUSTe President and Executive Chair Fran Maier to Keynote Adweb 3.0 SF Conference April 11

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Event Focuses on Issues of Consumer Privacy, Data Usage, Disruptive Technology, Internet and Mobile Monetization

Adweb 3.0 SF Keynote Congresswoman Mary Bono Mack

I am delighted to have the opportunity to interact with online industry leaders at Adweb 3.0. I look forward to addressing the critically important issue of online privacy, and to discuss where the debate may be headed this year in Congress.

The leading digital advertising conference, Adweb 3.0 announced today that Congresswoman Mary Bono Mack (R-CA), Chair of the influential subcommittee on Commerce, Manufacturing and Trade which oversees issues of online privacy and TRUSTe President and Executive Chair Fran Maier, will deliver keynote addresses at Adweb 3.0 San Francisco, taking place at 600 Townsend Avenue in San Francisco on April 11, 2011. The executive-level event focuses on real world knowledge of how digital advertising buyers and sellers can best use data, technologies, ad networks and solutions to maximize their share of revenue from the $23 billion US advertising marketplace.

In her role as Chair of the Commerce, Manufacturing and Trade Subcommittee, Congresswoman Bono Mack has been a passionate advocate in the creation and enactment of legislation that insures a level of transparency and protection for consumers while providing a regulatory environment that allows the Internet and mobile industries to thrive.

States Bono Mack “With my subcommittee taking the lead on privacy issues in the U.S. House of Representatives, I am delighted to have the opportunity to interact with online industry leaders at Adweb 3.0. I look forward to addressing the critically important issue of online privacy, and to discuss where the debate may be headed this year in Congress.”

In her role as President and Executive Chair of TRUSTe, Fran Maier has been one of the architects of industry efforts to provide a certification program that allows companies to easily communicate their commitment to consumer privacy and best practices – providing a benchmark for both consumers and business.

Adds Maier, “As the most trusted symbol of best practices in the usage and protection of consumer data, we at TRUSTe welcome the opportunity to address leaders of the online industry as we come together to formulate standards and practices that foster growth while protecting consumers.”
Adweb 3.0 SF is the premiere forum for Internet, mobile and advertising industry executives to network, gain knowledge and find technologies and solutions vital to maximizing the ROI of their advertising business. Adweb 3.0 brings together over 250, regulatory, industry, data and audience measurement, agency, ad network, publishing, content and technology executives for keynotes and focused discussions of the challenges, opportunities, models for success and solutions for the lucrative development and growth of digital advertising efforts and maximization of ROI.

Featuring key executives from ad agencies, ad networks, content companies, publishers, technologists, and solution providers, Adweb 3.0 is the only event addressing the challenges and opportunities for executives seeking to maximize the potential of the advertising – regardless of platform, regardless of audience. Additional keynotes include the advertising and publishing Industry's top players including:

  •     Scott Kurnit, Founder, Chairman and CEO, AdKeeper
  •     Josh Stein, Managing Director, Draper Fisher Jurvetson
  •     Ben Madden, Publisher, Maxim

Panelists at Adweb 3.0 include executives from companies such as Hearst, Social Media, Twitter, the Rubicon Project, Fuel TV, NVPR, AdBrite, Datran Media, Mediamath and Audience Science.

Adweb 3.0 provide attendees with a compelling agenda, including:

  •     Consumer Data – usage, privacy and best practices
  •     Venture Capital and the Digital Ad Industry
  •     The Impact of Social Media Advertising
  •     Disruptive and Enabling Technologies
  •     Publishers and Brand Managers

The event also features the twice-yearly Adweb 3.0 Awards, honoring innovation by Publishers, Content Owners, Websites, Agencies, Networks, Technologists, and service providers.
Sponsors include TRAFFIQ, TRUSTe, the Rubicon Project, Mashable, Mobile Entertainment, NVPR, Mobile Marketing Association and Brandchannel.

For more information, please visit http://adweb30.com

Contact:
Ted Karsten ted (dot) karsten (at) adweb30.com +1.917.725.2143
Skype: tedkarsten

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Adweb 3.0
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