Adweek to Re-Launch, Better Integrating Content Across All Platforms and Enhancing Audience Experience

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Adweek today announced a complete re-launch of its brand, encompassing all delivery channels: print, online and face-to-face. The new Adweek, which will be unveiled on February 4, 2008, will provide a 360 degree approach to industry coverage, analysis and trends through a new website with unique functionality, a magazine with broader editorial and new events - all of which will be more closely aligned. The announcement was made by Sabrina Crow, senior vice president, Marketing and Media Group, Nielsen Business Media, which includes Adweek.

We will move from a vertical 'agency' book to a broader perspective with more in-depth analysis and a focus on innovation and marketing strategies. Never before have all our platforms been so seamlessly connected to more deeply engage our audiences and provide them with ideas, inspiration, and community.

    "Our strategy is to best satisfy our audience by delivering the most comprehensive and robust content, tools and community in the industry coupled with data that is exclusive to Nielsen," said Crow. "We are driving stronger integration across our entire portfolio while providing advertisers with new and expanded opportunities to interact with their target audience within the trusted and respected Adweek environment."

"The new Adweek represents an important shift in editorial direction, scope and content distribution," adds Alison Fahey, editor, Adweek. "We will move from a vertical 'agency' book to a broader perspective with more in-depth analysis and a focus on innovation and marketing strategies. Never before have all our platforms been so seamlessly connected to more deeply engage our audiences and provide them with ideas, inspiration, and community."

The re-launch will create an indispensable forum with the most comprehensive source of news, ideas, information, trends, forecasts and analysis - online, in-print and through events. More content will be available and integrated across all platforms, allowing the audience to engage with Adweek when, where and how they prefer. New enhancements and features include:

The re-launch will be supported by a new advertising campaign developed in conjunction with Cowboy, a New York City-based advertising agency. Beginning today, advertisements will run in select online and print publications.

About AdweekMedia:

AdweekMedia is the premier information source for media, advertising and marketing industry news and analysis, providing an integrated product portfolio led by trusted brands Adweek, Mediaweek and Brandweek. Industry professionals in all stages of their careers turn to AdweekMedia's digital and print properties, and leading executive conferences, for trusted content and interactive programs tailored to better serve their customers, build their network, and advance their market knowledge.

AdweekMedia is owned by Nielsen Business Media, part of The Nielsen Company. Nielsen Business Media is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to marketing more effectively and efficiently.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (Nielsen Online), mobile media (Nielsen Mobile), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, http://www.nielsen.com.

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Marisa Grimes
Adweek
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