Aequitas Automotive announce up to £250,000 investment in new web facilities, as the Wirral based insurance provider look to expand retail and wholesale UK operations

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Leading Motor Gap Insurance provider announce up to quarter of a million pound investment will be provided for new website development, infrastructure and marketing. The company expects the move to aide continued growth in both retail and wholesale markets in 2014

Easy Gap
Aequitas Automotive announce a £250,000 investment in 2013

One of the UK's largest motor Gap Insurance providers has announced that up to £250,000 will be invested into new company web facilities over the next year. The move, say Wirral based Aequitas Automotive Ltd, will allow the company to maintain a momentum of growth that has seen the company turnover triple in the last twelve months.

Company Director Mark Griffiths explained, in more detail, the plans for growth, the areas of investment and how the company expects these projects to succeed.

"Aequitas Automotive are extremely pleased to confirm our investment plans for our future development. Currently the company own and operate two of the more prominent Motor Gap Insurance brands in the UK, Easy Gap and GapInsurance123. These brands are individual propositions with products underwritten by different insurers, and attracting different terms and premium rates."

"Over the last few years the niche that Aequitas has taken in the market has enabled us to expand our panel of Gap Insurance underwriters. This quite unique position puts us in a position to provide with choices that may not be afforded elsewhere. Our aim is to be able to provide options for every inquiry we get, and at Aequitas we feel this is best served by having an array of products to offer."

"The strategy has served us well, and we have seen turnover triple in the last 12 months. As a consequence of this Aequitas has been able to create a number of new jobs within the company, something that we are extremely proud of."

"In order to maintain the momentum of the last year, Aequitas Automotive plans a substantial investment in our online web facilities, infrastructure and marketing departments."

"The biggest project in the plan is the launch of a brand new brand and website. This will feature a range of Gap Insurance products, other associated products such as Tyre Insurance, Dent and Scratch cover as well as a range of products not seen on other UK brands."

"The aim with the new brand is to provide even better value and features than can be found with other providers in the UK."

"The new brand has taken nearly a year in planning, but our bespoke new website is nearing completion, and we expect the new brand launch within the next few weeks."

The Aequitas Automotive Director explained that the company investment plans are not limited to a single new brand.

"Aequitas also plan a completely new facility for our established GapInsurance123 brand. The original website is two years old in November, and we feel the time is right for a new look plus the introduction of new products and facilities for our Gap123 site."

"There are also developments for new niche product brands also, as Aequitas seeks to move into new markets complimentary to Gap."

"Finally our wholesale capacity is to be expanded with a new version of the BMPro system we introduced in 2012. The recognition that Aequitas Automotive Gap Insurance have received within the motor and insurance industry has provided an increased interest in our core products. The new BMPro system will be able to provide motor dealers and insurance brokers access to a range of products that they may not find elsewhere."

"Getting our products right for market was always crucial in this process, and now we feel confident that we can offer quality alternatives to the retail sector. The increased investment is necessary to continue the strong growth we have seen in the last year, and we aim for a similar increase in the years to come."

Aequitas Automotive confirmed that phase one of the project, the launch of the third product brand from the company, is expected within the nest few weeks.

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Tom Luetchford
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