The Future of Performance Marketing
New York, NY (PRWEB) August 5, 2008
NETexponent, an online direct marketing agency and provider of online marketing services, will have a significant presence at this year's Affiliate Summit East, an affiliate marketing industry conference. The gathering is an important networking and educational opportunity for members of the affiliate marketing industry including affiliate marketers, advertisers, agencies, networks, and vendors.
Attendees of Affiliate Summit East have access to educational sessions on affiliate program management, the latest industry issues, and various networking opportunities throughout the event. The 2008 Affiliate Summit East will be held in Boston, Massachusetts from August 10th through 12th marking the tenth Affiliate Summit since the conference's launch in 2003. NETexponent has been involved in the event since its inception and will be participating in this year's affiliate marketing summit in several different ways.
NETexponent was founded in 2001 as an online, direct marketing, performance-based agency. The company offers an array of online marketing services to its clients including affiliate program management. NETexponent has consistently created profitable arrangements through media partnerships, vertical affiliates, and select search affiliates. This diverse affiliate experience has helped to make NETexponent an agency leader in affiliate program management.
In addition to affiliate program management, NETexponent offers online marketing services such as pay per click search, search engine optimization, display media, lead generation, creative development, comparison shopping, social marketing, and international search and affiliate campaigns for top brand clients like Audible.com (an Amazon.com, Inc. subsidiary), Wine Enthusiast, Financial Times, Advanta, CardScan (a Newell Rubbermaid brand), and Nickelodeon Kids and Family Games.
NETexponent recently created and distributed an affiliate survey which garnered over 500 responses from affiliate marketers detailing their wants, needs, and experiences in affiliate marketing. Copies of the results will be available to survey participants as well as distributed to interested parties at Affiliate Summit East at NETexponent's booth (#944).
The booth will be occupied by one of NETexponent's seven expert affiliate marketers attending the event. In addition, NETexponent's Co-Founders will be contributing to Affiliate Summit East in two special ways. Peter Figueredo will be participating in a Live Affiliate Manager Workshop Roundtable Discussion, "The Changing Search Landscape and Its Effects on Affiliate Marketing," the day before the Summit kick-off, Saturday, August 9th. Chris Kramer will also be contributing to the Summit on an instructional level as he and other industry leaders explore the performance marketing landscape and what the future holds in "The Future of Performance Marketing" panel session on August 12th, the closing day of the Summit.
Chris Kramer will also serve as an Affiliate Summit mentor this year. Affiliate Summit mentors are paired with an attendee new to the affiliate marketing conference, answer their questions, and provide helpful advice on getting the most out of the three day event.
"We're really looking forward to attending Affiliate Summit this year. We love the opportunity the summit provides to network with all kinds of members of the affiliate community and to learn about and discuss industry issues. We've been going to Summits since 2003 because this conference is truly one of the best in the league and we're proud to be a part of it," said Peter Figueredo.
If you are interested in contacting NETexponent while at Affiliate Summit East this year, please visit http://sponsors.affiliatesummit.com/ to set up an appointment. If you can't make it to the Summit but would like to contact the company, you can reach NETexponent at (212) 981-2700 or at getresults(at)NETexponent.com.
NETexponent is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in 2001, the metric-driven firm leverages nearly a decade of management experience offering online marketing services and structuring win-win, performance-based deals with online publishers ranging from automated affiliate marketing networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry's most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.
About Affiliate Summit
Affiliate Summit was founded by Missy Ward and Shawn Collins in 2003 for the purpose of providing educational sessions on the latest industry issues and fostering a productive networking environment for affiliate marketers. Attendees at Affiliate Summit events break out into five main categories: agencies, affiliates, merchants, networks, and vendors. Affiliate Summit focuses on educational, industry-relevant content and networking.