Affiliates Love Promoting Flirty Aprons During Holiday Gift Seasons

Share Article has a professionally managed affiliate marketing program that has demonstrated high conversions during peak gift giving seasons.

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Mom's love a cute and fun product, but they also love a great price.

When looking for the next growth opportunity online, the owners of Flirty Aprons decided it was time to launch an affiliate marketing program and hired Greg Hoffman Consulting to handle the project. Since last Fall, the wildly popular ecommerce site has seen a solid 30% growth through affiliate traffic.

Flirty Aprons first launched on the ShareASale network at the beginning of the Holiday season in early November, 2009. The affiliate management strategy was to recruit as many affiliates as possible and get them active quickly so as to capitalize on the holiday rush. Several weeks later, they launched another program on Commission Junction. Sales started immediately for affiliates in both networks and Flirty Aprons finished November with more than 100 sales combined at 4.5% conversion.

"Our total holiday sales in 2009 were fantastic but Mother's Day 2010 trumped even those amazing figures," said Joseph Hansen, CEO of Flirty Aprons. "We knew our sales were historically higher around Mother's Day (than other non-holiday months) but they were really over the top this year. The affiliate channel helped us grow tremendously by adding thousands of new customers."

Melea Johnson, owner of, was one of Flirty Aprons top performing affiliates this year. "Mom's love a cute and fun product, but they also love a great price," she said.  "And, that is exactly what Flirty Aprons is all about."

Affiliate marketing isn't usually this easy for merchants but Hansen and his team worked hard on fine tuning conversions on each product page and made the sales process very simple for customers, according to Greg Hoffman, President of Greg Hoffman Consulting. "Their aprons are unique gifts for mom, priced well and fun for affiliates to promote," he added.

To combat seasonality, Hoffman is working with Flirty Aprons to come up with powerful affiliate-based promotions to keep the traffic coming. Through a combination of special sales, coupons and deals along with individual communication and intense recruiting of affiliates, Hoffman is preparing the program to be one of the hottest products for Cyber Monday 2010 and Mother's Day 2011.

Flirty Aprons can be found on the ShareASale, Commission Junction and Pepperjam networks. The program pays 15% with a 60-day cookie. The program conversion rate ranges between 3% - 7% and the typical Earnings Per Click (EPC) is around $30. The datafeed is updated regularly and is available in Popshops and other popular tools for affiliates.

Flirty Aprons was founded by two married couples: Joseph and Heather Hansen, and Spencer and Jamie Taylor. When the owners initially met they discovered they each had a strong passion for business. They knew that their partnership would be enriched with a variety of skills that would allow them to create a successful and enjoyable business. Their products include aprons for women, children and men.

Greg Hoffman Consulting is an outsourced program management agency with merchants in the top affiliate networks. The GHC team consists of two experienced affiliate managers and a recruiter. Visit to learn more about our style of affiliate management.


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