NETexponent Wins Dick's Sporting Goods Affiliate Marketing Business

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Search and Affiliate Marketing Agency Will Manage Affiliate Program for the Premiere Sporting Goods Retailer.

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Our companies share an ethos: stellar customer service and an expert employee knowledge base creates unrivaled customer loyalty.” Figueredo adds that affiliates should “not only be your best salespeople but also your biggest fans.

NETexponent, a leading affiliate and search marketing agency in New York, announced today that Pittsburgh based Dick’s Sporting Goods Inc. (NYSE: DKS) has appointed them to manage, optimize, and grow their existing affiliate marketing and media partnership programs for its e-commerce site. This decision comes after an extensive agency search process conducted over several months and involving a number of online performance marketing agency candidates.

NETexponent outpaced several noteworthy contenders vying for control of the retailers’ affiliate business with their plans to expand Dick’s Sporting Goods current affiliate program through stabilization and diversification efforts. The Agency will maximize online order volume by leveraging its database and relationships with several hundred top-performing affiliate and media partner websites. Expanding category targets will get the agency's all-star attention.

“Dick’s is already the leading provider in the athletic retail space. We believe it should be the #1 online sporting goods retailer affiliate program,” Sal Conca, Senior Affiliate Manager and one of the leads on this new account. “The NETexponent team is ready to take [Dick’s Sporting Goods] to the next level.”

“I am a fan and patron of Dick’s Sporting Goods,” says NETexponent CEO, Peter Figueredo. “Our companies share an ethos: stellar customer service and an expert employee knowledge base creates unrivaled customer loyalty.” Figueredo adds that affiliates should “not only be your best salespeople but also your biggest fans.”

NETexponent is proud to add Dick’s Sporting Goods, Inc. to its roster of client s that includes other top brands such as Audible.com, Hot Topic, Financial Times, and Total Gym. Notably, affiliate partners have the potential to earn 6% commissions on sales they refer to http://www.dickssportinggoods.com which Conca calls a “competitive industry rate.”

New and existing affiliate partners are encouraged to contact Sal Conca about advertising opportunities and current promotions by sending an email to DSG@NETexponent.com. NETexponent is committed to providing their affiliates with top quality service.

About Dick's Sporting Goods
Dick's Sporting Goods, Inc. is a full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. As of January 30, 2010, the Company has 424 stores in 41 states primarily throughout the eastern half of the U.S.

About NETexponent
NETexponent is a full-service online performance marketing agency based in New York City. Since 2001, NETexponent has developed efficiency-driven search marketing and affiliate marketing programs for premier clients. Our ground-breaking strategies and holistic approach to performance marketing help our clients achieve aggressive goals while maintaining brand integrity.

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Peter Figueredo
NETexponent
212-981-2700 ext. 200
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