Largest Affiliate Research Study Reveals Growing Significance of Reputation in Recruitment

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AffiliateBenchmarks' latest affiliate statistics reveal the importance of reputation (among other factors) when deciding to join an affiliate program


The AffiliateBenchmark’s report should be the bible for anyone who works in performance marketing”, says Rebecca Madigan, of the PMA “It has fantastic insight into what makes affiliates tick, how they market, where they focus and how they're motivated

AffiliateBenchmarks, the affiliate research division of NETexponent, has revealed the results from its 2010 survey of the affiliate marketing industry. This year’s results points to the strengths and weaknesses within the growing industry and will prove invaluable to anyone involved in the affiliate marketing space.

While commission rates still remain a lead contributing factor, now more than ever, the reputation of an affiliate is playing a significant role in. The Affilatebrenchmarks report reveals that 40% of affiliates consider reputation to be one of the top three important factors when deciding to join a program.

Additionally, the AffiliateBenchmarks report provides great insight into producing effective affiliate promotions, enabling affiliates to efficiently elicit customer interest and minimize risks. In this year’s report it is revealed that “Free Shipping” remains the most effective consumer offer driving sales.

This year’s report also speaks to the increasing importance of search marketing initiatives for affiliate’s websites, and agencies who offer search marketing services in addition to affiliate. It’s been discovered that ¾ of affiliates optimize their websites for better organic search marketing rankings.

The 2010 AffiliateBenchmarks survey was broken out into 3 separate studies for advertisers, agencies, and affiliates. With over 10,000 responses, this year’s report is the largest most comprehensive research study of the affiliate industry ever.

“We are very proud of the overwhelming industry support,” comments NETexponent CEO, Peter Figueredo. “We are thrilled with the data and we hope it will further demystify affiliate marketing.”

The survey collected information on firsthand experiences in the affiliate marketing space and was designed to help develop and evaluate marketing best practices.

“The AffiliateBenchmarks report should be the bible for anyone who works in performance marketing”, says Rebecca Madigan, Executive Director of the Performance Marketing Association. “It has fantastic insight into what makes affiliates tick, how they market, where they focus and how they’re motivated. It sits on my desk and I refer to it constantly.”

The 2010 AffiliateBenchmarks full report is currently available to purchase for $299.

Click here to learn more about our full research report.

Or click here to learn more about our executive summary report.

About AffiliateBenchmarks
AffiliateBenchmarks is the affiliate research division of NETexponent. AffiliateBenchmarks designs and executes affiliate marketing research with the purpose of increasing industry education and providing useful data and statistics to the affiliate community. We focus on the benefit of the affiliate marketing industry as a whole, and strive to provide reliable information that is interesting and useful to a wide range of people involved with affiliate marketing.

About NETexponent
NETexponent is a full-service online performance marketing agency based in New York City. Since 2001, NETexponent has developed efficiency-driven search marketing and affiliate marketing programs for premier clients. Our ground-breaking strategies and holistic approach to performance marketing help our clients achieve aggressive goals while maintaining brand integrity.

About Performance Marketing Association
The Performance Marketing Association is the only not-for-profit, trade association for the performance marketing industry. The Performance Marketing Association was founded in 2008 by industry leaders to connect, inform and advocate on behalf of the growing performance marketing field.

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Peter Figueredo
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