NETexponent to Manage Global Search Engine Marketing Campaigns For CardScan, A Newell Rubbermaid Brand

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NETexponent, a leading search engine marketing (SEM) and affiliate marketing agency, has been selected by CardScan, a leader in contact information management and a Newell Rubbermaid brand, to manage, optimize and grow its global search marketing effort.

Our holistic approach to pay-per-click search and affiliate marketing makes us uniquely qualified to grow this initiative, and we are thrilled about the opportunity to work with a leading brand like CardScan.

NETexponent, a leading search engine marketing (SEM) and affiliate marketing agency, has been selected by CardScan, a leader in contact information management and a Newell Rubbermaid brand, to manage, optimize and grow its global search marketing effort.

CardScan is the leading provider of solutions designed to accelerate the capture, access and accuracy of contact information. Its products use a combination of hardware (business card scanners) and software to capture and convert information from business cards, emails and other electronic communications into a digital contact database which can be accessed by an individual user or shared across a network.

NETexponent will manage CardScan's global search marketing campaigns for three key products: CardScan® Personal, CardScan® Executive and CardScan® Team. The agency will set up, manage and optimize pay per click search advertising campaigns on websites such as Google, Yahoo, and MSN. This effort includes expanding keyword selection, testing and optimizing ad copy and landing pages, and growing revenue at set efficiency levels while maintaining brand standards consistent with CardScan.

"We have aggressive volume and efficiency goals for PPC search campaigns and need an agency with a proven track record to help us achieve them," said Alyssa O'Mara, director of online marketing, CardScan. "Based on an extensive review process we selected NETexponent for their experience and unique approach. After just a few months of working together they have already made dramatic improvements to our campaigns and we are very pleased."

Key to NETexponent's effectiveness is its wealth of experience in customized affiliate marketing program management, media partnership programs and pay-per-click search marketing, as well as its program flexibility. The agency is managed by a team of performance marketing pioneers who are dedicated to providing programs that are efficient, always evolving and of the highest ethical order. Their staff of Google Qualified AdWords Professionals and Yahoo Ambassadors have years of experience managing pay per click search campaigns.

"We know what it takes to strategically manage and optimize search marketing campaigns," said Peter Figueredo, CEO, NETexponent, based in New York. "Our holistic approach to pay-per-click search and affiliate marketing makes us uniquely qualified to grow this initiative, and we are thrilled about the opportunity to work with a leading brand like CardScan."

He added that one of the reasons NETexponent was selected to work with CardScan's already successful affiliate marketing program was the agency's proven method of growing PPC search programs in conjunction with affiliate marketers who perform search arbitrage. Affiliates bid on search keywords (and get paid only if the click converts to a sale), and their listings appear beside an advertiser's listings. This approach helps to increase share of voice while also blocking competitors from key search terms. The ability to grow both search and affiliate marketing channels, without having one steal from the other, was a big factor in the selection process.

"Most search engine marketing campaigns fight with affiliate marketing programs for space or restrict them completely, whereas NETexponent uses a controlled cooperative strategy and holistic approach that enables both channels to benefit from search engine traffic," said Figueredo.

CardScan's proprietary interpretative software technology understands the nuances of reading business cards so in just minutes, a stack of business cards can become an accurate digital address book. Using drag-and-drop, users can also consolidate their contact data from web sites, emails and other electronic files. Free online backup and contact updating are also included with CardScan® Personal, Executive and Team products.

CardScan makes products for individual users as well as small and mid-sized businesses. CardScan® Personal is the company's smallest, most affordable system, ideal for the user on the go. CardScan® Executive features a desktop card scanner and full-featured contact management software, a perfect fit for the power user. CardScan® Team is designed for sharing contact information quickly and easily on a network for group access. The company also markets enterprise-level solutions for CRM software through partnerships with leading CRM software makers. Based in Cambridge, MA, CardScan is a part of the Newell Rubbermaid family of leading consumer brands.

NETexponent (http://www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom marketing programs for efficiency driven advertisers. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from affiliate programs to search engine marketing campaigns, and focuses on efficiently acquiring the most valuable customers for clients such as FT.com, Audible.com, WineEnthusiast.com, iChapters.com and others. NETexponent is committed to being the industry's most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

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