SeaChange Personalizes Video-On-Demand Television Experience with
Affinity
Affinity Increases Use of All VOD Titles and Ensures Subscriber
Satisfaction through Web Search Convenience and Social Networking
ACTON, Mass. (Business Wire EON/PRWEB ) May 12, 2008 --
On-demand television leader SeaChange International (NASDAQ: SEAC) today
unveiled SeaChange
Affinity™ to help television operators
optimize every title in their on-demand libraries and ensure subscriber
satisfaction in spite of increasingly overwhelming content choices. One
of several TV personalization applications that run exclusively on the
Axiom On Demand open content delivery platform, Affinity breaks through
rising content challenges with socially-networked television search
capabilities that empower subscribers to program their own on-demand
viewing experience. Affinity will debut at the Cable Show in New
Orleans, and will be available to operators later this year.
“Our industry’s
shared vision for on-demand television is for tens of thousands of movie
and program choices satisfying every viewing desire,”
said Alan Hoff, SeaChange’s senior director of
on-demand solutions. “We’re
well on the way to that widespread reality, but even today operators aren’t
getting the most out of their titles and subscriber satisfaction is at
risk. SeaChange Affinity overcomes this threat by enabling operators to
turn VOD into an individually managed and shared experience for every
subscriber. And Affinity will also capture attention for long-tail
content with promotions that target individual preferences.”
What’s in Affinity
SeaChange’s Affinity provides next-generation
social networking, search and recommendation capabilities to increase
the use of an operator’s entire on-demand
library by integrating the web’s convenience
with the on-demand television subscriber experience.
The Affinity application is comprised of customized web portals where
subscribers set preferences, write recommendations, rate content and
share recommendations with other subscribers; and, at the operator’s
site, a software application that adds personalized on-demand content
navigation to television’s existing on-demand
guide.
Affinity’s embedded recommendation engine
responds to intelligence such as content use, subscriber history and
profiling to automatically promote movies and programs according to
subscriber preference. Affinity offers automated recommendations and
also allows subscribers to share recommendations, searches, ratings and
commentaries with friends and family via the web portal, or
SeaChange-developed applications for Facebook and other social networks.
How Affinity works
Subscribers use a PC, phone or other web-enabled device to log into a
website hosted by an operator, or by SeaChange. The main portal view
features recommended VOD content from friends, or from the
recommendation engine and operator promotions. To make a recommendation
to others, a subscriber simply selects the content description and
designates recipients from a friends list. The Affinity portal’s
content hierarchy mirrors the operator’s
on-demand guide.
Additionally, searches can be run on a range of parameters, such as
title, actor, director, genre, and peer ratings or operator promotions.
Subscribers can accept recommendations and push the selected content to
their “personal folders”
within the on-demand guide.
Axiom On Demand: Foundation for Affinity
SeaChange’s Axiom On Demand open content
delivery platform is the source for billions of on-demand streams
delivered by Cablevision, Comcast, Cox, Rogers Cable, Virgin Media and
other cable and IPTV companies around the world. SeaChange also announced
today Axiom
On Demand 5.0, the first VOD platform to bring advanced search and
social networking (Affinity),
time-shifting (ReStart
TV), advanced advertising (AdPulse)
and gaming (Game
Now Lite) to television.
SeaChange demonstrates on-demand’s new era of
personalization, efficiency and profit at the National Cable
Telecommunications Association’s Cable
Show in New Orleans, May 18-20, booth 3529.
About SeaChange
SeaChange International is a leading provider of software applications,
services and integrated solutions for video-on-demand (VOD), digital
advertising, and content acquisition monetization and management. Its
powerful open VOD and advertising software and scaleable hardware enable
cable and telco operators, as well as broadcasters, to provide new
on-demand services and to gain greater efficiencies in advertising and
content delivery. With its Emmy Award-winning and patented technology,
thousands of SeaChange deployments are helping broadband, broadcast and
satellite television companies to streamline operations, expand services
and increase revenues. Headquartered in Acton, Massachusetts, SeaChange
has product development, support and sales offices around the world.
Visit www.schange.com.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5681631
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