Marketing to the affluent customer requires an in-depth familiarity with this unique market segment—who they are, what they value, how they behave—in order to provide a compelling customer experience that differentiates itself from the competition.
Alexandria, VA (PRWEB) June 16, 2011
Affluent consumers have always been an attractive market segment—only 22% of the U.S. population can be classified as affluent, yet this market accounts for 52% of all household spending*. However, marketing to the affluent customer requires an in-depth familiarity with this unique market segment—who they are, what they value, how they behave—in order to provide a compelling customer experience that differentiates itself from the competition.
In order to provide insight into the unique characteristics of this market and what this means for loyalty marketing programs, Affinion Loyalty Group and VIPdesk are presenting an educational webinar on Thursday June 23 at 1:00 p.m. ET, “What Do Affluent Consumers Want From Their Loyalty Programs?”
Presented by Charles “Chuck” Christianson, Group Vice President of Sales & Account Management with Affinion Loyalty Group, Mary Naylor, President of VIPdesk and Mark Robeson, Vice President of Marketing & Strategic Accounts with VIPdesk, and hosted by Loyalty 360, this webinar will offer insights and best practices for fostering customer engagement within this discerning customer base.
Topics to be covered include the following:
- The five segments that comprise the affluent market.
- Preferences of this consumer group and the importance of empowerment.
- New trends taking shape within the affluent market.
- How loyalty programs can be leveraged to achieve a point of competitive differentiation.
- Insights and best practices for fostering customer engagement within this discerning customer base.
"The affluent market has become a target of loyalty marketers more now than ever before, in a large part due to the drive to harness the increased spending power of this demographic given the recession in the US market and to retain this valuable customer segment," said Mary Naylor, CEO of VIPdesk. “VIPdesk has worked with affluent consumer groups since our founding over 12 years ago, and we look forward to the opportunity to pass our knowledge on to loyalty marketers interested in gaining strategic insight into this influential customer base.”
“The average US consumer spends about $50,000 each year. For the affluent consumer, that figure approaches $125,000*,” noted Chuck Christianson with Affinion Loyalty Group. “In order to attract and capture this spend, companies need to focus on value, exceptional service and a communication strategy that embraces simplicity. We seek to help you understand and empower your affluent consumers to create an experience that will delight them.”
Webinar registration is limited—interested parties can register for this webinar online at http://bit.ly/k2jbWw. For more information on this webinar, email firstname.lastname@example.org or call 703-837-3507.
- Packaged Facts, U.S. Bureau of Labor Statistics, U.S. Census Bureau
About Affinion Group
As a global leader with more than 35 years of experience, Affinion Group enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 3,900 employees throughout the United States and in 12 other countries, primarily in Europe, and markets in 16 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. For more information, visit http://www.affinion.com.
Global industry leaders trust VIPdesk to enhance their brands through our concierge, customer care and loyalty programs. Serving as a seamless extension of their brands, our innovative Brand Experience Management Solutions deliver memorable customer experiences, business insights and actionable intelligence that generate customer advocacy and drive business growth. VIPdesk’s full suite of Brand Experience Management solutions includes Concierge Services, Customer Care Services, Social Media Management, Experiential Programs, Global Medical Assistance and Global Travel Emergency Assistance services. To find out more about VIPdesk, visit http://www.vipdesk.com.