NetroMedia to Stream Africa Fashion Week

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NetroMedia powers first live stream of Africa Fashion Week for South Africa’s leading fashion photographer.

NetroMedia Streaming

NetroMedia Streaming

"The streaming opens up these events in real time and provides a fantastic resource for followers of fashion, bloggers and those that cannot make shows to watch them as they unfold.”

NetroMedia, a leading streaming media company, announced today that it will be powering global live streaming of Africa Fashion Week 2011 from October 20-23 on behalf of SDR Photo, official photographer for African Fashion International (AFI).

Africa’s leading fashion photographer and head of SDR Photo, Simon Deiner, selected NetroMedia to stream African Fashion Week because of the company’s reputation for global delivery and comprehensive one-on-one customer support. He reports that, while budgets are strict and every expense needs to be justified, streaming has become very important to the fashion industry and, “is definitely here to stay. The ease in which NetroMedia allows this process to happen is fantastic.”

Following the success of the streaming of London Fashion Week, AFI became interested in streaming their events based on demand from fans and followers. Subsequently, Denier engaged NetroMedia to power live streaming of Cape Town Fashion Week in July. In addition to gratifying fans, the Cape Town broadcasts generated media exposure over and above expectations.

“I think it’s important to have streaming at fashion weeks,” said Deiner. “Fashion weeks are usually quite closed to the public. The streaming opens up these events in real time and provides a fantastic resource for followers of fashion, bloggers and those that cannot make shows to watch them as they unfold.”

The coverage of this year’s Africa Fashion Week, which includes the shows and the fashion awards, will be broadcast from the Sandton Convention Centre in Johannesburg, South Africa.

“NetroMedia has been streaming events for African clients for many years,” said Paul Dunn, manager to Europe and Africa, “and we’re excited to be working with South Africa’s top fashion photographer.”

About SDR Photo

SDR Photo is Africa’s leading photographer of ramp, fashion and fashion week events. Headed by Simon Deiner and based in Cape Town, South Africa, the company covers fashion events across the African continent and is the official house photographer for all SA Fashion Weeks. For more information, visit http://www.sdr.co.za.

About NetroMedia

NetroMedia, a leading streaming media company, has been serving broadcasters worldwide for over a decade. The company enables content owners to stream and monetize their media with solutions for mobile, video, radio, live events and pay-per-view (PPV). NetroMedia’s streaming media experts provide one-on-one service to hundreds of clients in over 70 countries. The company has over 20 global points of presence (PoPs) and client services centres in North America and Europe. For more information, visit http://www.netromedia.com.

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Genevieve Lambert
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