National Marketing Study on the U.S. African Consumer Segment to be Presented at the 5th Annual Multicultural Marketing Conference in Minneapolis

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The U.S. African Chamber of Commerce is pleased to announce the 5th Annual Multicultural Marketing Conference, produced by African Chamber of Commerce in Minnesota, to take place on April 28, 2009 at the Hilton Hotel in Minneapolis.

The U.S. African Chamber of Commerce is pleased to announce the 5th Annual Multicultural Marketing Conference, produced by African Chamber of Commerce in Minnesota, to take place on April 28, 2009 at the Hilton Hotel in Minneapolis. A major focus of the conference will be the presentation of the first ever national marketing research study on the U.S. Emerging African Market. This market represents U.S. populations from Ghana, Somalia, Ethiopia, Sudan, Liberia, Nigeria, Cameroon, and Kenya. The study is based on the results of focus groups and interviews with African immigrants in four key population centers, Minneapolis/St. Paul, Los Angeles, New York City, and Washington D.C. The African consumer segment in the U.S. is estimated to have a buying power of 50 billion dollars and is growing at an amazing pace.

The study was commissioned by Martin Mohammed, President of the U.S. African Chamber of Commerce, and co-authored by David Morse, President of Los-Angeles -based New American Dimensions, and Dr. Bruce Corrie, Economist and Dean of the Business and Leadership Concordia University. Rick Aguilar, President of Aguilar Productions has also been a key partner in the development and presentation of the study.

The presentation of the study at the conference will include results of the following specific topic areas: Identity and Life Activities, Shopping Habits, Financial Planning and Investments, Media & Advertising, Language and Acculturation Level, and Background and Demographics. A focus group video will also be presented along with a panel discussion with key African leaders and marketing experts, including Mohammed Agoubi, U.S. Bank, Richard Venegar, Milestone Growth Fund, Sarah Harwell, M & I Bank, Readus Fletcher, City of St. Paul, and Benin Brown, Pamoja Media.

This multicultural marketing conference will also focus on the Hmong-American market. The Twin Cities is home to some of the largest populations of Hmong Americans in the United States. A focus group video, with interviews with Hmong consumers, will be presented along with a panel discussion featuring Asian marketing experts. The Asian market represents a buying power of two billion dollars in Minnesota and is a fast growing market in the Midwest and in many locations in California. The panel will include, Sang Moua, publisher of Hmong Today, the country's only Hmong-owned newspaper; Rico Her, Vice President of Simple Advertising, the first Hmong advertising agency in Minnesota; and Lee Yang Chang, American Family Insurance agent.

This Study was Funded by the Minneapolis Foundation and Conference sponsors include American Family Insurance, U.S. Bank, Minnesota Twins, Milestone Growth Fund, the Minneapolis Foundation and VH Business Consulting, The City of St. Paul, and media partners Latino Midwest News, Hmong Today, Pamoja Media and the African News Journal.

CONFERENCE REGISTRATION:
For information on conference registration, contact Aguilar Productions 651-665-0633 or visit the web site http://www.aguilarproductions.com .

The African Chamber of Commerce is an innovative community leader at the forefront of economic development, empowering African individuals, families, businesses, and entrepreneurs as they journey to succeed. The ACC is a 501(c)(3) nonprofit economic development organization with the mission To accelerate the development of African businesses, entrepreneurs, and families so that they may thrive within American economic and social systems. Two key service goals guide programs and services: 1) Develop a stronger voice for African immigrant businesses and communities, and 2) Empower African businesses, entrepreneurs, and families with the tools, knowledge, resources, and skills to achieve greater self-sufficiency and success. The ACC works toward its mission and goals through three primary program components: 1) Community and Business Advocacy, 2) Micro-Business Development, and 3) Individual & Family Financial Empowerment.

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