After Flats Foldable Shoes Experiences Rapid Growth, Expands Internationally

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Folding Shoes in High Demand due to Revolutionary Design

foldable flats

After Flats - Foldable Flats with Clutch

I have yet to meet a woman that hasn’t complained about painful high heels. We recognize that women don’t want to have to sacrifice style for comfort. With After Flats, you don't have to.

After Flats, a division of Bettahar Enterprises, today announced that due to the high demand for its revolutionary foldable flats, the company is expanding its distribution from the United States to an international audience via retailers in South America, Europe and Asia.

Founded in March 2011, San Diego-based After Flats, offers unique folding shoes that fit into a compact clutch that can hold such key items as identification, money and a credit card. The clutch then transforms into a tote bag to carry high heels. The company, which has experienced revenue growth of more than 300 percent this year, is poised to triple its revenue in the third quarter.

“I have yet to meet a woman who hasn’t complained about painful high heels at one time or another. Many women simply suffer in high heels because they don’t want to sacrifice style for comfort,” said After Flats CEO Djamel Bettahar. “I’m absolutely thrilled with the growth After Flats has experienced in such a short period of time. It demonstrates that this product is in high demand. I look forward to continuing to expand my company’s reach in 2012 and beyond.”

The After Flats collection offers a wide variety of colors and sizes. The shoes are made of ultra light synthetic leather with a strong rubber sole. The design, which offers a thin layer of comfort cushioning, features an elastic heel for a snug fit. The clutch, also made from synthetic leather, matches the shoes and has room for such essentials as cash, credit cards and identification. The clutch then opens into a nylon/polyester tote bag to carry the heels.

The foldable shoes, which retail for $29.97, are available online at and at select boutique stores such as Kisha Studio in San Francisco and So Good Jewelry in San Diego. The company offers special pricing for bridal parties of eight or more as well as wedding favor packages of 20 or more.

We’ve all seen her at one time or another. The barefoot woman on the dance floor at a wedding reception. Or, the businesswoman headed to her car at the end of the day – shoe less. These women have something in common. They’ve taken off their painful heels because they simply could not stand to wear them for one more minute. If only they’d known about After Flats.


Founded in March 2011, After Flats is a division of Bettahar Enterprises. The company, which recently expanded its distribution capabilities to provide excellence in customer service, has grown 300 percent in revenue and projects strong 2012 earnings. After Flats plans to release new designs and styles this summer. For more information, visit or email

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Djamel Bettahar
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