New York, NY (PRWEB) October 20, 2012
Aftermarket headlights are commonly sought after by car owners looking to find alternatives to OEM (Original Equipment Manufacturer) lights which usually are associated with a higher cost. Knowing this and having direct connections with headlight manufacturers, Headlight Direct (http://www.headlightdirect.com/) built and launched their brand new website to much fanfare. Industry insiders know the owners to be very savvy so the understanding amongst all other after-market headlight stores is this is a sign of new things to come. With hints of unique products to be manufactured also targeting the import car scene, many are eagerly awaiting the new designs.
"We are quite happy to team up with Headlight Direct whose new designs will ignite a new segment of the car industry", states Mark Ramos, team member of Route 72 Systems. Ramos goes on to say, "Knowing that the owners were looking for innovative online marketing strategies, we implemented some of our higher level stuff to begin with." Social media will play a very important role in promotion as the Headlight Direct crew have many connections among the car industry. A strong customer email list will also play a pivotal role which bodes well for the marketing team of Route 72 Systems who have a strong background in email marketing, with over 15 years of experience and many email lead generation entities such as http://emailzipcode.net. Maximizing all available options is something the company is known for and working in the competitive car industry is something they are looking forward to.