Agency Management Roundtable Releases 2012 Salary Survey Results - Tracking Trends in Salary Ranges, Agency Positions and Benefits

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The 2012 salary and benefits survey reveals trends in small and medium marketing communications agencies' compensation practices, including some surprises in fading positions and benefits.

The 2012 AMR Salary Survey Results Are In

One of the biggest surprises was the practice of not having an in-house copywriter seems to be on the rise.

For the past 12 years, Agency Management Roundtable has conducted an annual salary and benefits survey looking at the trends in small and medium sized agencies.

For the first time in several years, salaries seem to be on the rise, albeit a modest one. The survey had shown flat or declining salaries over the past several surveys.  This and several other indicators in the report seem to suggest that the recession’s toll on agencies is beginning to recede. 

A new trend appeared in this edition of the AMR Salary Survey as well.  More agencies (18%) do not have an in-house copywriter.  As freelancing and contract labor options become easier and more plentiful, it will be interesting to see how this trend evolves.  It seems to fly in the face of all the Content Marketing push that is being driven by social networks and the rush to digital marketing spaces.

Agencies, like all small businesses, are clearly struggling to offer their employees healthcare coverage.  Over 90% of agencies surveyed offered their employees some form of health insurance and contribute to the costs at some level.

The 2012 survey of marcom agencies’ employee compensation was conducted by the consulting firm, Agency Management Roundtable (AMR). The firm is the only consulting group that focuses on marketing communication agencies employing fewer than 50 people. 

Over the past twenty years, AMR has worked with several hundred advertising agencies, public relations firms, graphic design companies and new interactive companies through peer group meetings, staff seminars and on-site consulting projects. This survey was conducted among the clients of Agency Management Roundtable and other agencies throughout the United States. 

The 2012 AMR Salary and Benefits Survey report is available for $99.

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Drew McLellan
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