agencyside Offers Discount on Digital Marketing Training for Advertising Executives

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Recently launched agencyside offers in-depth training on how to sell and implement digital marketing strategies to help promote growth and knowledge of interactive marketing practices

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agencyside, a group that offers training and consulting to sell and implement digital marketing services, announced that it will be offering a $200 discount on registration fees for its upcoming April events. Led by Bret Giles, Cofounder and President of interactive marketing agency Sitewire, agencyside was launched in 2008 as a Sitewire subsidiary to leverage the extensive knowledge and experience of industry experts to teach other advertising agencies how to create and successfully run an interactive department.

In 2008, Sitewire successfully trained over 40 agencies on digital marketing practices. As a result, agencyside was launched.

"While on the surface it might seem odd we would offer to better educate 'competitors', we believe this effort works to further legitimize the interactive space. Some of the agencies that have previously attended the events have built a nice digital practice in a short amount of time and, in the process, become active in the space and evangelists for digital marketing," says Giles.

Offering in-depth courses in the "how-to" of search engine marketing, social media strategy development, econometrics and selling digital marketing services, agencyside features a number of 2 day seminars that are limited to 25 students or less.

"agencyside aims to provide an intimate setting for each of our attendees so as to maximize the opportunity for one on one time with the interactive experts that instruct the classes. One of the most valuable features of these events is the time students have allotted for gaining actionable insights unique to their needs on how to sell and execute upon digital marketing services," states Lacey French, Director of Membership and Marketing.

The April 27-28 events will be held in Tempe Arizona. Three courses are offered, including:

Selling Digital

Fees start at $699 for the two-day event. Attendees receive $200 off if registering by April 10, 2009. Following that date, group registration discounts will continue to be offered.

About agencyside
agencyside was formed in 2008 by executives and employees of Sitewire, a national digital marketing agency. agencyside was launched after a year of in-person teaching and coaching directed toward small to mid-sized ad agencies across the US. Striving to further validate the power of this marketing form by helping agencies become experts in the space, agencyside offers high-quality, current training, coaching, staffing and consulting exclusively to advertising agencies. No client-side work. No students. Just agencies. Visit agencyside for more information and to register for upcoming events.

Lacey French, Director of Marketing and Membership


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