Led by Lori Bitter, the Continuum Crew team has a strong presence in this space and an outstanding reputation. They know how to most effectively reach these audiences. We look forward to what this partnership will yield as we grow our organization
San Francisco, California (PRWEB) November 29, 2011
Continuum Crew, the integrated marketing communications agency that engages mature consumers, announced today that it has been selected as the marketing agency of record for the Aging Technology Alliance™ (AgeTek™), a trade group of companies that develop and/or market technology-based products designed for the senior market.
AgeTek represents companies and organizations dedicated to promoting the awareness, benefits and value of products and services for our aging society. Members’ products and services allow seniors to remain independent and age in place at home, as well as empower many seniors to enjoy a healthy, active lifestyle while securing their mobility. AgeTek is focused on bringing greater awareness to their industry, products, and to its select group of companies that are working together (and independently) to develop better-designed, less expensive and better-tested products for the senior consumer.
Continuum Crew was selected as the outcome of an issued request for proposal (RFP) and after its presentation to AgeTek Board members. AgeTek will draw on the expertise of the Continuum Crew team in helping businesses build lasting and profitable relationships with mature consumers. Continuum Crew will counsel AgeTek on thought leadership activities and member engagement activities. Continuum Crew will develop and implement an advertising and media plan, with interactive media services (including the execution of email campaigns and search engine optimization), marketing collateral production, public relations and social media activities.
“As we seek to gain the attention of public policy makers, regulators, lawmakers, advocacy groups, mass media and the general public about the benefits of technology appropriately designed for seniors, we know aligning ourselves with Continuum Crew is the perfect choice,” said Peter Radsliff, Board Chairman, AgeTek. “Led by Lori Bitter, she and her team have a strong presence in this space and an outstanding reputation. They know how to most effectively reach these audiences. We look forward to what this partnership will yield as we grow our organization.”
Aging Technology Alliance (AgeTek)
The Aging Technology Alliance (AgeTek) is a non-profit member company organization, and was established in 2010 to promote the awareness, benefits and value of products and services for an aging society. Its goal is to evolve into the world’s leading aging-focused technology consortium. For more information about the Aging Technology Alliance (AgeTek), visit: http://www.agetek.org.
Continuum Crew - Engaging Consumers > 40 is an integrated communications agency that focuses on helping businesses to build lasting and profitable relationships with mature consumers. This includes offering services in consulting, research and planning, media strategy, creative production, both traditional and online advertising, interactive engagement, public relations and social media. In 2010 Continuum Crew was named on Entrepreneur magazine's ‘100 to Watch’ list. Continuum Crew is based in Emeryville, California. For more information about Continuum Crew, visit: http://www.continuumcrew.com, and Lori Bitter’s Boomers in the Wild blog at: http://www.BoomersInTheWild.com.
Aging Technology Alliance and AgeTek are trademarks of the Aging Technology Alliance.