Agoda Signs Distribution Agreement With Jin Jiang Hotels China

Agoda.COM, an independent online travel company that specializes in securing the lowest hotel rates in Asia and around the world, today announced the signing of a full content distribution agreement with Jin Jiang Hotels, the largest hotel company in China.

Singapore (PRWEB) June 25, 2007 -- Agoda, an independent online travel company that specializes in securing the lowest hotel rates in Asia and around the world, today announced the signing of a full content distribution agreement with Jin Jiang Hotels, the largest hotel company in China.

We've clearly stated our desire to bring the widest breadth of hotel content to our users. By successfully negotiating this agreement with Jin Jiang, we've added further incentive to use Agoda.com. We remain committed to working with our hotel partners to secure and distribute their content, while at the same time enabling them to reach their distribution and revenue objectives.

Jin Jiang Hotels is part of the larger Jin Jiang International Holdings Co., Ltd., a leading tourism conglomerate in China. Jin Jiang Hotels owns or manages over 310 hotels and inns in China with more than 58,000 rooms/suites and is ranked 22nd among the world's top 300 hotel companies.

Effective June 2007, the distribution agreement provides Jin Jiang with a platform that enables the fast-growing hotel management company to sell inventory online for over 80 member properties more effectively through Agoda's comprehensive market coverage throughout the region. Agoda will see significant enhancement of its coverage for hotels in Shanghai, Hangzhou, Wuhan, and Shenzhen. Under the agreement, Jin Jiang will receive Agoda's best available rates; all of its hotels will be automatically enrolled in Agoda's Rewards program to compete with more established brands in the market; and the company can leverage first class and multi-language services at Agoda contact centers.

Wilfred Fan, Agoda's Vice President, Business Development said, "Providing competitive hotel content and the best available rates are top priorities at Agoda. We're therefore pleased to once again deliver on this key requirement. Securing a distribution agreement with Jin Jiang, the largest Asian-owned hotel company, underscores our ability to provide an efficient, user-friendly marketplace to our consumers."

Fan continued, "We've clearly stated our desire to bring the widest breadth of hotel content to our users. By successfully negotiating this agreement with Jin Jiang, we've added further incentive to use Agoda.com. We remain committed to working with our hotel partners to secure and distribute their content, while at the same time enabling them to reach their distribution and revenue objectives."

According to Michael Meade, Jin Jiang's Senior Vice President - Sales and Marketing, the company chose Agoda based on the size of its regional distribution network and market reputation.

"This new agreement allows Jin Jiang Hotels and our newly introduced Central Reservation System (JREZ) to extend our inventory and expand our reach to growing inbound markets," stated Meade. "We are happy to rely on Agoda's expertise in servicing customers from markets such as France, Germany, Scandinavia, and Japan. Their service delivery excellence through 10 years of development is truly world-class. It is a good compliment to Chinese and English language operations."

Jin Jiang's Central Reservation System (JREZ) is powered and managed by system service provider HUBS1. "We are delighted for the opportunity to provide the real-time technology to support the growth of Jin Jiang Hotels' worldwide distribution channel with Agoda." Says D. Teddy Zhang, President and CEO of HUBS1.

In celebration of the new relationship, Agoda will be offering a special incentive to its customers. Selected Jin Jiang properties in China booked through Agoda will earn double Rewards Points through the company's innovative loyalty program, which allows repeat customers to earn points for additional discounts and free stays at any of their 27,000+ properties worldwide. The offer will last until the end of 2007.

For more information regarding Agoda, please access its website at www.agoda.com.

About Jin Jiang International Hotel Management Company, China

Jin Jiang International Hotel Management Company owns or manages more than 310 hotels and Inns with more than 58,000 rooms/suites and is ranked 22nd among the world's top 300 hotel companies. Jin Jiang Hotels is the largest Asian owned hotel company and is part of the larger Jin Jiang International Holdings Co., Ltd., a leading tourism conglomerate in China.

Jin Jiang International Holdings Co., Ltd. has hotel operation and management, catering, travel and transport as its main businesses. Headquartered in Shanghai, the company has 8 divisions specializing in hotels, transport, travel, realty, trade, finance, with a registered capital of RMB 2 billion and total assets in the vicinity of RMB 16.8 billion.

A nationally famous trademark, "Jin Jiang" is listed 40th among the top 500 valuable brands in China and ranked 4th in Shanghai. Jin Jiang has five international travel companies and 7,000 taxis, limousines and coaches at its disposal, making it the leader in Shanghai in terms of tourist handling capacity.

Jin Jiang International Holdings Co., Ltd. is also involved in the investment and management of some of China and the world's best-known corporations such as METRO, KFC, Cafe de Coral and Yoshinoya.

About Agoda Company

Agoda is an independent online travel company that specializes in securing the lowest discount hotel prices. Based in Singapore with operations in Bangkok and the Philippines, Agoda's network includes 7,000 hotels in Asia and more than 27,000 worldwide. The staff of 160 professionals provides a first-rate reservation service that uniquely combines local knowledge and local connections to provide the best hotel deals to both business and leisure travelers.

Since 1997, Agoda Company has handled hotel bookings for more than 500,000 customers. Precision Reservations.com, PlanetHoliday.com, and hundreds of other internet sites use Agoda to provide hotel reviews and content, hotel inventory, pricing, fulfillment and 24/7 live support.
In addition, Agoda customers participate in the Agoda Rewards Program, earning further discounts and free stays.

Launched in 2003, it was one of the first hotel loyalty programs offered by an independent online merchant. Unlike programs that limit travelers to a single chain, the Agoda Rewards Program allows customers to redeem Rewards Points at any hotel, at any time.

A member of the Pacific Asia Travel Association (PATA), Agoda's aim is to promote travel by making it more affordable and more accessible to more people.

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