Agway Selects Vocus as Public Relations Management Software Vendor

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Wholesale Distributor of Lawn and Garden, Wild Bird, Pet and Agricultural Products Looks to Vocus for Media Contacts, Activity Management and PR Results Tracking

A leading provider of on-demand software for public relations management. Follow us on Twitter: @Vocus

We simply have not been as focused on public relations because of the constraints for time and resources

Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that it has signed AGWAY as a new customer. AGWAY will use Vocus' on-demand solution to manage all aspects of their public relations activities from researching media contacts in relevant industry trade publications and managing media relations - to monitoring and reporting on public relations campaign results.

AGWAY cites the expected time savings, ability to organize its public relations activities and Vocus' extensive media database as the top three reasons for selecting the on-demand service. AGWAY has used PRWeb, Vocus' online news distribution service, more than a year, and just recently subscribed to Vocus' broader offering for public relations management software.

"We simply have not been as focused on public relations because of the constraints for time and resources," said Deborah Rizza, marketing manager with AGWAY. "Vocus provides an organized way to manage public relations activities and track results - the simplicity of the platform was appealing and it's exactly what we need."

AGWAY is based in the Northeastern U.S. and is a wholesale distributor of lawn and garden, wild bird, pet and agricultural products. AGWAY'S goal is to step-up its interactions with trade media covering these sectors.

"Every time we welcome a new customer like AGWAY, we see it as a validation of the value that Vocus delivers, but it's especially rewarding to see this company expand from just using one service to subscribing our larger platform," said Kye Strance, director of product management with Vocus. "We are pleased to welcome AGWAY into our community of customers and look forward to enabling their public relations efforts."

About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used more than 3,700 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit or call (800) 345-5572.

AGWAY, a division of Southern States Cooperative, Inc. since 2000, is a wholesale product distribution company serving a network of approximately 460 private dealers in eleven states throughout the Northeast. Under the AGWAY umbrella; the AGWAY distribution center in Westfield, MA provides the AGWAY dealer network with national brand products as well as our own line of private labeled products under the names:

AGWAY; lawn, garden, pet products, farm and equine supplies
Feathered Friend; bird seed and feeders
Pro-Pet, Big Red, Lil Red; dog, cat and small animal feeds

Under these names, AGWAY private labels quality products and offers them at competitive pricing, giving the customer a product they can trust and relay on year after year.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus' expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

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