New AHS ® E-Greeting Helps Agents Make a Good, and Lasting, First Impression

Share Article

Residential real estate analysts think home sales should be brisk in first quarter of 2010 as buyers take advantage of the federal homebuyer tax credit, which was extended to April 30. American Home Shield wants to help real estate professionals take advantage of this unique opportunity. On the company’s website, http://www.firsthomeexperience.com, is a new e-greeting designed to help agents make a great first impression with potential clients.

The website and the two e-greetings are great tools that real estate professionals can use to create better name recognition for themselves and more excitement among potential customers.

Residential real estate analysts think home sales should be brisk in first quarter of 2010 as buyers take advantage of the federal homebuyer tax credit, which was extended to April 30.

American Home Shield wants to help real estate professionals take advantage of this unique opportunity. On the company’s website, http://www.firsthomeexperience.com, is a new e-greeting designed to help agents make a great first impression with potential clients. The e-greeting can be customized with the real estate professional’s name and contact information and distributed to people who may need the services of a real estate professional.

American Home Shield (AHS), a leader in home service plans for homeowners, launched the FirstHomeExperience website in 2009. With the addition of the new e-greeting, real estate professionals now have a choice of two e-greetings to send their customers.

“We had great response to our first e-greeting. It was very well received by agents and their customers,” said Nicole Ritchie, communications director for AHS. “The website and the two e-greetings are great tools that real estate professionals can use to create better name recognition for themselves and more excitement among potential customers.”

The new e-greeting is titled “Top Five Reasons to Buy A New Home.” It’s a humorous but truthful look at some of the best reasons to purchase a new house.

In addition to the e-greeting, real estate professionals can encourage their customers to visit the site to enter contests and obtain money-saving coupons and special offers of services for home owners.

About American Home Shield

American Home Shield helped found the home warranty industry in 1971 and remains an industry leader in home service plans, servicing 1.3 million customers across 49 states. The Memphis-based company operates three customer service centers, employs over 1,800 employees and over 11,000 approved, independently insured contractors nationwide. AHS customers have total accessibility to request service 24 hours a day, seven days a week, and AHS will arrange for the contractor to call you during normal business hours to schedule an appointment. American Home Shield is part of the ServiceMaster family of brands, one of the world’s largest and most versatile service networks. The company’s brands include TruGreen, TruGreen LandCare, Terminix, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic, and AmeriSpec.

About ServiceMaster

ServiceMaster currently serves residential and commercial customers through a network of more than 5,500 company-owned locations and franchised licenses. The company’s brands include TruGreen, TruGreen LandCare, Terminix, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic, and AmeriSpec. The core services of the company include lawn care and landscape maintenance, termite and pest control, home warranties, cleaning and disaster restoration, house cleaning, furniture repair and home inspection.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Heather Wilson

(901) 597-7710
Email >
Visit website