Certain to Showcase New Approach to Event Management at AIBTM 2013 that Accelerates the Revenue Cycle

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Personalized event experiences maximize value for attendees and increase pipeline velocity.

event management software

At AIBTM, Certain will demonstrate how companies can use Personalized Event Experiences

We have seen the industry transition into a new era where events can now be digitized like other marketing channels and we are pleased to illustrate these advancements for the AIBTM community.

Certain Inc., the leading provider of enterprise event management solutions, today announced it will showcase a new approach to events at the Americas Incentive, Business Travel & Meetings Exhibition (AIBTM) June 11-13 at Chicago’s McCormick Place. The approach enables event professionals to “personalize” the event experience for attendees and maximize the value of events in the revenue cycle.

At booth 858, Certain will demonstrate how companies can use Personalized Event Experiences to take control of their event and design it to meet the unique educational and networking needs of attendees. Event professionals can more easily guide prospects and customers to specific content, target messages and orchestrate connections that nurture prospects through the buying process and transform customers into promoters.

In addition, Certain’s Vice President of Marketing, Betsy Zikakis, will be speaking in a Spotlight session on Thursday, June 13, from 10–10:30 a.m. CST. The session, “Personalized Event Experiences: Creating Targeted Engagements that Accelerate Revenue,” will demonstrate how advances in technology enable marketers and event professionals to create a personalized experience for each attendee that meets their goals and moves them along the buying cycle.

“Event professionals are increasingly responsible for how their events measurably deliver on growth and revenue goals. AIBTM provides Certain an opportunity to meet with these professionals and showcase the latest in our leading event management technology,” said Zikakis. “We have seen the industry transition into a new era where events can now be digitized like other marketing channels and we are pleased to illustrate these advancements for the AIBTM community.”

ABOUT CERTAIN
Powering Connections, Accelerating Business
Certain provides a complete enterprise event management platform that powers personalized event experiences and enables meaningful connections to accelerate business. Used by the largest corporations, meeting management companies and event producers worldwide, the Certain platform enables attendee management, event branding, social and mobile participation, and one-to-one meetings that engage audiences and maximize event value for all participants. With Certain’s proven SaaS-based technology, cross-functional event teams collaborate, streamline processes, and reduce costs to execute flawless events with operational excellence. To maximize the business impact, the Certain platform integrates easily with marketing automation and enterprise systems to deliver rich customer insights as well as event intelligence. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. For more information, please visit http://www.certain.com.

ABOUT AIBTM
The Americas Incentive, Business Travel & Meetings Exhibition (AIBTM) is a leading global exhibition for the U.S. meetings and events industry. A new addition to the Reed Travel Exhibition's global portfolio, AIBTM delivers individually qualified Hosted Buyers and eligible Trade buyers from the U.S. and around the world. Tailored to the U.S. market, AIBTM serves and guarantees the attendance of top-level decision makers. The exhibitions provide time and business efficient matching services for buyers and sellers through unique Hosted Buyer Programs. For more information, please visit http://www.aibtm.com. AIBTM takes place from June 11-13, 2013. Join AIBTM on LinkedIn, Facebook, Twitter and YouTube.

AIBTM forms part of the Reed Travel Exhibitions Meetings, Events and Business Travel Portfolio along with AIME (http://www.aime.com.au), GIBTM (http://www.gibtm.com), CIBTM (http://www.cibtm.com) EIBTM (http://www.eibtm.com) and Business Travel Market (http://www.businesstravelmarket.co.uk).

ABOUT REED TRAVEL EXHIBITIONS
Reed Travel Exhibitions (RTE) is the world's leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry. The 13 events are: World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM) and Business Travel Market. 2012 sees the launch of two exciting new events with The Spa & Wellness by ILTM taking place in Austria Tyrol (10-12 September) and ILTM Americas launching in Mayakoba, Mexico (1-3 October). Furthermore, April 2013 saw RTE launch World Travel Market Latin America in São Paulo, Brazil (23-25 April). In 2011 RTE's 13 events were the catalyst for £2,807 million worth of travel and tourism business deals. RTE is a business unit of Reed Exhibitions.

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Contact Author

Michelle Schofield
Certain
(650) 393-0530
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Stefan Pollack
The Pollack PR Marketing Group (for AIBTM)
(310) 556.4443
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