Managing the direct sales process over the internet is really an additional business concern that has to be independently structured and managed.
Charlotte, NC (PRWEB) May 31, 2012
Marketing firm AIMG │ Accurate Imaging recently completed the integration of an ecommerce application for Evelyns-Kitchen.com, a new website it recently designed and launched for executive chef and owner, Ayala Donchin. The ecommerce application represents the next phase in a long-term web management strategy developed by AIMG to promote the direct sales of Ms. Donchin’s specialty gift and food items that can be sold online and shipped to customers nationwide.
“Although it has only been a few weeks since the launch of the newly designed site,” said Joe DeMicco, Founder & CEO of AIMG, “we were able to move ahead with the ecommerce portion, which had to be carefully balanced with managing logistics on the business side. The Café, catering, and storefront operations are one aspect of the business. Managing the direct sales process over the internet is really an additional business concern that has to be independently structured and managed. Working closely with Ms. Donchin and her remarkable team, we were able to meet objectives that allowed us to move forward rather quickly.”
The custom branding and seamless integration of the third-party ecommerce application provides the client with both an online storefront as well as a business management tool on the backend that functions to receive, process, and track orders and payment.
“Custom ecommerce websites can be costly to build,” said DeMicco. “After careful consideration of a client’s unique needs, it may be determined that a third-party ecommerce solution makes more sense than a custom application. Either way, we provide the client with a branded solution that does what it needs to do to on the public side and on the backend administrative side.”
“The new online store is very exciting,” said Ms. Donchin. “Working with Joe and AIMG is helping us to understand how to expand our possibilities in a way that makes the most sense for our business.”
Evelyn’s Kitchen is located at 2317 First Avenue, New York, NY 10035. Call 1-646-476-7906 or visit it online at http://www.Evelyns-Kitchen.com.
For information about AIMG’s strategic marketing and web development services visit http://www.aimg.com or call 1-704-321-1234.
About AIMG | Accurate Imaging
AIMG | Accurate Imaging is a full service marketing, web development and search engine optimization (seo) agency, headquartered in Charlotte, NC, that serves clients in the United States, Canada and Europe. It offers website design, search engine optimization, custom application development, consulting for business development and marketing services. AIMG’s divisions include Enterprise Business Solutions, Small Business Marketing, Strategic Local Marketing, Industrial Sector Marketing, Medical Marketing, and its NOA Marketing Division specializing in the needs of non-profits, organizations and associations. Visit http://www.aimg.com or call 1-704-321-1234.
About Joe DeMicco
Joe DeMicco has been an online and marketing consultant for almost 20 years. He started his flagship company AIMG | Accurate Imaging in 1994. He has worked as a consultant and produced solutions for companies like BMW, Discovery Communications, Publicis, Thomas Register (ThomasNet), Net2Phone, Robotic Industries Association, Automated Imaging Association, Hose-McCann Communications, E-Z-EM (now Bracco Imaging), and Excite Media Group. In 2007 he established Industrial Web Solutions, which specializes in online and offline solutions for industrial manufacturers. His blog DeMicco.com offers business development tips.