Omnicom's Betelgeuse Launches Test Campaign for Diamond Aircraft and US Aero: Patented Multi-Touch Marketing Plan Set For Takeoff in Reaching Aviation Community

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Betelgeuse, a dedicated business-to-business and high-end consumer targeted marketing firm, is launching a test marketing campaign for Diamond Aircraft, a general aviation manufacturer, and its western US distributor, US Aero, to promote the DA40XL, the premiere entry level aircraft in its class, providing pilots with an exceptional aviation experience.

Our campaign will target 2,500 prospect pilots in the western US to promote of one the safest, most efficient general aviation aircraft flying today.

    The Betelgeuse campaign incorporates the company's patented multi-touch model, which will enable them to reach out to pilots in Arizona, California, Colorado, Nevada, New Mexico and Utah who don't currently own an aircraft but have the financial profile that represents current DA40XL owners. Incentives to pilots that book a test flight by the end of June include a complimentary free night at the Bernardus Lodge, a boutique luxury Resort and Spa in Carmel Valley, CA, and an exclusive $10,000 discount on the purchase of a DA40XL.

"Our targeted marketing campaign for Diamond Aircraft and US Aero will employ a sophisticated customer and prospect model that will truly define opportunities for our client," said Michael Carney, Partner of Betelgeuse. "Our campaign will target 2,500 prospect pilots in the western US to promote of one the safest, most efficient general aviation aircraft flying today."

"Entry level aircraft like the DA40XL tend to be overlooked in the marketing mix to the aviation community," said Errol Bader, partner and senior vice president of sales and marketing of Diamond Aircraft. "Our goal is to reach out to seasoned pilots and inform them that ownership of a quality aircraft is within reach for those that are mindful of budget and quality."

About Betelgeuse

Betelgeuse, a dedicated business-to-business and high-end consumer targeted marketing firm, is a joint venture between Omnicom's STAR Marketing and MarketStar, a sales and marketing outsourcing company. Betelgeuse offers marketers a highly compelling value proposition which consistently outperforms industry averages in its sector. Its demand generation response rates regularly exceed 10-30 percent for all qualified leads by implementing multi-touch and multi-channel communications that are 100 percent measurable. In addition, upfront research and analysis allows Betelgeuse to target fewer, yet more promising leads among decision makers and influencers - resulting in reduced overall campaign costs per lead while dramatically improving lead conversion sales rates.

About STAR Marketing

STAR Marketing Group (http://www.starmsgroup.com), a division of Omnicom Group Inc., is a network of customer experience management agencies and specialist services including CRM, interactive, direct, digital, and search media, analytics, teleservices, email, strategic consulting and process improvement.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE-OMC) (http://www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About Diamond Aircraft

Diamond Aircraft offers the most comprehensive range of modern GA aircraft, including the 2 place DA20, the 4 place single DA40 XL, the twin turbo diesel engine DA42 TwinStar, and the D-JET, a 5 place luxury personal jet aircraft. For further information on Diamond Aircraft, please visit http://www.diamondaircraft.com.

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