Putting to use ByReputation’s search engine optimization, local search directories, and content marketing, airports are pushing out this new marketing to get new clients.
Houston, TX (PRWEB) December 04, 2012
Putting to use ByReputation’s search engine optimization, local search directories, and content marketing, airport services are pushing this new marketing to get new clients. To get a free airport consult from an expert, please click on the link below:
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The search engine optimization marketing feature allows the airport to promote their site ranking on the top search engines Google, Bling, and Yahoo. By looking at past site statistics to identify search trends with keywords and phrases to find the highest conversion rate. Following this process is a search engine specialist which looks into the website to adjust the page factors with the largest part in the search algorithm. Off page optimization then begins with only white hat and penguin safe techniques.
With local search directories getting over 100 million hits a month on Yelp, Yahoo Local, Superpages, and Yellow book, potential clients look to these directories to find the best companies that are easily available. ByReputation uses this by putting all focus on only the top 30 directories, which allows the airport's listing to rank higher than competitor listings in the directory.
Content marketing in airport marketing service is the final step to its success. The focus of content marketing is the creation of blogs and articles for the airport industry. By updating blogs around two to three times a week, the articles can give new customers a good understanding of the work process with airports. This in turn also increases the domain’s overall Google freshness score which then increases their rankings in search results.