Student business is often recession-proof. Spring Break is considered a ‘once in a lifetime’ experience and they spend money like it’s nobody’s business!
Miami Beach, FL (PRWEB) February 4, 2010
Spring break is traditionally a time when students make for the beaches in the warmer climates for a little R and R (and partying). This year an estimated 2.5 to 3 million will be basking in the sun. These young people represent $125-$130 billion dollars in spending power during the next year. Where they spend that money will depend on how effective the advertising directed at them is.
A creative and proven effective means of advertising to this market is aerial advertising. During spring break week, students are relaxing and mentally open. This is their week of vacation and they have money to spend. As they relax, an airplane flies overhead, catching their attention. Behind the plane is a banner or billboard displaying an ad from a successful company. Perhaps the students do little more than take note on the first pass, but as it continues to fly over them, the message sinks in and becomes unforgettable.
Ads often center on immediate merchandise but could include items they will need to get when they return to campus, or both. One retailer stated, “Whether we’re unloading souvenirs or peddling half price drinks, the kids on the beach see our message and act on it.”
Patrick Walsh states, “This year many companies are scaling back their traditional marketing strategies and focusing on aerial advertising. They know they can reach their demographic at a specific time when the ‘spenders’ have money in their pockets! It truly is mass media that produces big results.”
Is this potential market weaker because of the recession? South Florida tourism expert Joan Hammersmith answers this. “Student business is often recession-proof. Spring Break is considered a ‘once in a lifetime’ experience and they spend money like it’s nobody’s business”. The clientele will be coming. The companies that best make their products known will profit the most.
AirSign is uniquely positioned to help businesses make use of this opportunity. AirSign has been in the outdoor advertising business since 1996. With modern planes, qualified pilots, and staffed locations in virtually every area to which spring break students will be flocking, AirSign provides customized service for any budget. Predictably Florida (Panama City, Miami Beach and South Beach) and Texas (Padre Island and Corpus Christi) are the biggest hot spots. One Gulf coast merchant stated, “When my company’s banner is flying, business is non stop! Kids see the banner and text in their orders from the beach on their cell phones. It’s crazy! We book AirSign every Spring Break in multiple markets. It is a proven winner.”
AirSign flies messages and advertisements on a letter banner, logo board or a 50’ x 100’ aerial banner. AirSign can also handle all the design and printing in-house. Banners are up to 100 feet long and flying billboards are large enough for all to see. If teens and college students are your target market, don't miss this chance to direct your message to them overhead during Spring Break.
About AirSign Aerial Advertising:
AirSign (http://www.airsign.com) is a leading, full-service, nationwide aerial advertising agency that has been providing custom design, printing and flying of aerial billboards, aerial banners, and logo boards since 1996.
For more information, please contact:
AirSign Aerial Advertising